If you build it, they will come — but only if you tell them about it.
You’ve started your business and launched your website, but how will customers find your site? How will they learn about your business?
Scribizzy plans, designs, and implements online marketing campaigns that promote your business, draw traffic to your website, and increase your customer base.
Whether you’re launching a new website, releasing a hot-off-the-press product, or simply trying to establish greater awareness about your company, marketing strategies designed for an online audience are an effective way to reach out to your existing and prospective customers.
Social Media Marketing
Social media marketing is an excellent way to reach a wider online audience and bring more customers to your business. We’ll discuss social media options with you and make recommendations regarding which social media networks would be the best match to your business. We offer the following services:
- Professional, branded social media profiles
- Social media marketing campaign and content development
- Campaign management
Through our coaching program and marketing consultations, we also offer mentoring services to teach small business owners how to use social media effectively and how to develop a plan and produce content for a social media audience. We provide services for the following social media networks: Twitter, Facebook, Google Plus, LinkedIn, Pinterest, Goodreads, YouTube, and more.
Search Engine Optimization
Ideally, when people search for your products or services online, they’ll find your website listed in the search results. If your site ranks high on search engines, it will get more traffic, and your business will gain more customers.
Search engine optimization (SEO) is a highly competitive field of online marketing, and the process is fairly involved. First, we identify keywords that are good match for your business offerings. Then we narrow down the list of keywords based on levels of competition, your budget, and estimated ROI. Next we implement the keywords in your website’s code and use peripheral tools (like social media) to amplify your website to the search engines. When the initial SEO project is complete, we start tracking its performance, constantly tweaking the SEO campaign to get the best possible results.
Blogs have evolved over the years into robust tools that can be used for a number of purposes. Some websites use the blog functionality for news and announcements, including product launches and special offers. Others use it to share industry information, establish credibility and expertise, or to offer tips and ideas to readers.
Scribizzy offers several blog-related services:
Our website management service includes editing, uploading, and scheduling blog posts, along with image processing (to optimize graphics for web display, which keeps your website healthy). We also provide content development planning and scheduling, SEO, comment moderation, and general consultations on best practices in blogging.
We offer coaching for clients who want to learn effective blogging practices. We’ll guide you through the process of creating a blog that boosts your website and your business. We also coach our clients on the technical side of using blog software. All coaching is fully customized to our clients’ goals and skill level.
We also provide blog writing services. Please see our copywriting page for more details.
If we listed every possible online marketing strategy available to small businesses, this page would go on forever. From email marketing to press releases and advertising campaigns, the web is overflowing with opportunities to share your products and services with the online community.
We can help you make smart decisions about which marketing strategies will benefit your business, and we can explain why some strategies are just a road to nowhere. We’ll give you insight and direction to develop and launch an effective online marketing campaign, one that brings traffic to your website, but more importantly, brings customers to your business.
Want to invest in a marketing strategy that has long-term benefits and produces measurable results so you can determine your ROI and be confident that your marketing efforts are truly generating leads?