Tag: small business

How to Get Started with Your Small Business Website

If you’re running a small business, you’re probably pretty busy. You’re managing a team of employees, generating leads, balancing books, or simply doing whatever it is that you do best. Maybe you’re a plumber. Or a personal trainer. Maybe you run a boutique or a roller skating rink. Whatever it is that you do, you know your field of expertise, and website design is not it. How can you make smart decisions about your small business website if you’re not an expert in websites or design?

Getting Started with Online Marketing for a Small Business

In the Information Age, terms like internet marketing, online marketing, and e-marketing get thrown around a lot. But what do they mean? Business owners know that marketing is essential. You can’t get customers unless they know your business exists. You have to tell them about your products and services. That’s what marketing is all about. You can hire someone to stand on a street corner holding a sign depicting your logo. That’s marketing. Distribute coupons so customers can receive discounts. That’s marketing too. So is taking out a newspaper or magazine ad. Even handing out your business card counts as Read More