Category: Website Performance

How to Assess Your Website’s Performance: The Basics

There was a time when a website’s performance was summed up by how many hits it had received in a given time period (a day, a week, or a month). It’s still an important statistic but long gone are the days when the number of hits is the only piece of data we consider in assessing a website’s performance. The number of visits is just one of the basic stats we examine for any website, but there other stats we can examine to better understand how our websites are performing. And once we understand how sites are performing, we can Read More

How Often Do You Asses Your Website’s Performance?

Clients often ask me how often they should run website performance reports. The easy, canned answer is that you should run them once a month. But for some websites, that’s too often and a waste of time. For others, it’s not often enough. In actuality, the frequency of your reporting should depend on the size and scope of your website and business. Occasional Reporting Let’s say your goal is to become a full-time author. You’ve written a business plan that starts with blogging actively for three years while you’re publishing your first two or three novels. You know your business Read More

Are You Being Misled by Your Website Performance Reports?

Most small business owners invest a considerable amount of money in their websites. They pay for domain registration and hosting. They hire a website designer and a copywriter. They may even have a website manager on payroll. Some go even further, hiring graphic artists, social media consultants, and SEO specialists. And after all that, a shocking number of small business owners don’t bother to check their website performance reports to make sure their investment is paying off. I’ve worked with clients who have installed a tracking system on their websites but never checked the reports; I’ve even had a few Read More

How to Assess Your Website Performance from the Front End

Today we’ll examine how to test and assess your website performance from the front end. Websites are comprised of code, text, images, and other media. Visitors view the website through a browser, and the code tells the browser how to display the site’s content. The code says, “Put the logo up at the top. Below that, place a navigation menu. Over on the side, let’s display some links. And right in the middle, let’s put a big block of text.” The back end of your website is all that raw stuff from which your site is made — the stuff Read More