Category: Website Management
Back in the 90s, forward-thinking businesses realized that the Internet provided a viable and profitable marketing opportunity. Those businesses bought domain names and hired designers. When their websites were done, their web projects were over and they went about their business. But things have changed. In today’s business world, a website is one of your most important marketing assets, a platform you can use to promote your business and its offerings. The content on your site and your peripheral online marketing campaigns can strategically draw targeted traffic to your website, making a significant and measurable contribution to the success and Read More
Before you think about your website design or any other online marketing strategies and possibly before you even decide on a business name, you’ll have to find an available domain name and hosting provider so your site will have a place to live. But what is a domain name? What’s a hosting provider? How do you get these things, and do you really need them? In today’s market, the Internet is a force to be reckoned with. That’s why every business needs a website. It’s also why every business owner needs to understand what a website is, what it needs Read More
Every small business needs a website. We all know that. But what many small business owners don’t realize is that without a website manager, a website can quickly become outdated and ineffective. A website manager will keep your site secure, updated, and working properly and can track your website’s performance, so you know exactly how it’s contributing to the success of your business.
A website has many parts, and it’s useful for website owners to learn the terminology for these parts in order to communicate clearly with service providers, such as web designers, online marketing professionals, or website administrators. Consider the following scenario: A consultant is getting a new website designed and sends an e-mail to the web designer, requesting that an “icon on the home page” be modified. The designer sends the revision, but the wrong image has been changed. The consultant wanted the logo changed, not an icon. An astute web designer might have asked for some clarity about which image Read More
My clients are entrepreneurs and small business owners. Most of them are busy running their businesses; they don’t have time to properly manage their websites. So it’s no surprise that, when I come on board, I often find their websites in a state of disarray. Websites that are not tended properly are usually out of date, at risk for security breaches, and littered with unnecessary files that clog bandwidth and impede website performance, making sites cumbersome for visitors to use. These problems are difficult to see. I’ve worked with many folks who know that there are software updates available for Read More
These days, many entrepreneurs look to the Internet when it’s time to decide on a business name. Because the web has become a key force in marketing, it’s nice to have a domain name that matches your business name. Unfortunately, there’s a good chance that your number one choice for a domain name won’t be available. In fact, I can almost guarantee that if you don’t already own your ideal domain name, it’s taken by somebody else.
Many small business owners find website ownership to be frustrating, which is understandable. After all, not all entrepreneurs are IT professionals, website designers, or marketing experts. These business owners encounter problems with web design projects and have to overcome challenges presented by technology, not to mention the increasingly murky waters of online marketing. They just want their businesses to succeed, and they know that a website is mandatory. These business owners often ask: who is responsible for my website?