Category: Website Management

How to Assess Your Website’s Performance: The Basics

There was a time when a website’s performance was summed up by how many hits it had received in a given time period (a day, a week, or a month). It’s still an important statistic, but long gone are the days when the number of hits is the only piece of datum we consider in assessing a website’s performance. The number of visits is just one of the basic stats we examine for any website, but there other stats we can assess to better understand how our websites are performing. And once we understand how sites are performing, we can Read More

           
           

What is Web Hosting and How Do You Choose a Provider?

Web hosting services (hosting providers) provide space on a web server, where you store your website files. This makes your website accessible to visitors via the Internet. But hosting rates vary, and so do the services and features they offer. How do you know which hosting provider to choose, and what type of web hosting package do you need? Are there any specific features you should look for when choosing a hosting provider?

           
           

Are You Being Misled by Your Website Performance Reports?

Most small business owners invest a considerable amount of money in their websites. They pay for domain registration and hosting. They hire a website designer and a copywriter. They may even have a website manager on payroll. Some go even further, hiring graphic artists, social media consultants, and SEO specialists. And after all that, a shocking number of small business owners don’t bother to check their website performance reports to make sure their investment is paying off. I’ve worked with clients who have installed a tracking system on their websites but never checked the reports; I’ve even had a few Read More

           
           

What Does a Website Manager Do?

Back in the 90s, forward-thinking businesses realized that the Internet provided a viable and profitable marketing opportunity. Those businesses bought domain names and hired designers. When their websites were done, their web projects were over and they went about their business. But things have changed. In today’s business world, a website is one of your most important marketing assets, a platform you can use to promote your business and its offerings. The content on your site and your peripheral online marketing campaigns can strategically draw targeted traffic to your website, making a significant and measurable contribution to the success and Read More

           
           

How to Determine Whether Your Website is Effective from the Front End

Today we’ll examine how to test and assess your website performance from the front end. Code, text, images, and other media comprise a website. Visitors view the website through a browser, and the code tells the browser how to display the site’s content. The code says, “Put the logo up at the top. Below that, place a navigation menu. Over on the side, let’s display some links. And right in the middle, let’s put a big block of text.” The back end of your website is all that raw stuff from which your site is made — the stuff that Read More

           
           

Website Basics: What is a Domain Name and Registration?

Before you think about your website design or any other online marketing strategies and possibly before you even decide on a business name, you’ll have to find an available domain name and hosting provider so your site will have a place to live. But what is a domain name? What’s a hosting provider? How do you get these things, and do you really need them? In today’s market, the Internet is a force to be reckoned with. That’s why every business needs a website. It’s also why every business owner needs to understand what a website is, what it needs Read More

           
           

An Introduction to Website Performance Monitoring

Most small business owners and independent professionals invest considerably in their websites. They pay good money for design and content, and in return, they expect the site to perform well. But what does that mean? How do we measure website performance? And what are the benefits of website performance monitoring and assessment? Some website owners track their statistics obsessively. They log in to their statistic tools several times a day to see how many visitors they’re getting. They think of website performance purely in terms of traffic. How many hits? How many page views? Then they go out and try Read More

           
           

Why Every Small Business Needs a Website Manager

Every small business needs a website. We all know that. But what many small business owners don’t realize is that without a website manager, a website can quickly become outdated and ineffective. A website manager will keep your site secure, updated, and working properly and can track your website’s performance, so you know exactly how it’s contributing to the success of your business.

           
           

Website Basics: Terminology for a Website’s Layout

A website has many parts, and it’s useful for website owners to learn the terminology for these parts in order to communicate clearly with service providers, such as web designers, online marketing professionals, or website administrators. Consider the following scenario: A consultant is getting a new website designed and sends an e-mail to the web designer, requesting that an “icon on the home page” be modified. The designer sends the revision, but the wrong image has been changed. The consultant wanted the logo changed, not an icon. An astute web designer might have asked for some clarity about which image Read More

           
           

How to Keep Your Website Secure and Healthy

My clients are entrepreneurs and small business owners. Most of them are busy running their businesses; they don’t have time to properly manage their websites. So it’s no surprise that, when I come on board, I often find their websites in a state of disarray. Websites that are not tended properly are usually out of date, at risk for security breaches, and littered with unnecessary files that clog bandwidth and impede website performance, making sites cumbersome for visitors to use. These problems are difficult to see. I’ve worked with many folks who know that there are software updates available for Read More