Category: Website Management

How to Assess Your Website’s Performance: The Basics

There was a time when a website’s performance was summed up by how many hits it had received in a given time period (a day, a week, or a month). It’s still an important statistic but long gone are the days when the number of hits is the only piece of data we consider in assessing a website’s performance. The number of visits is just one of the basic stats we examine for any website, but there other stats we can examine to better understand how our websites are performing. And once we understand how sites are performing, we can Read More

How Often Do You Asses Your Website’s Performance?

Clients often ask me how often they should run website performance reports. The easy, canned answer is that you should run them once a month. But for some websites, that’s too often and a waste of time. For others, it’s not often enough. In actuality, the frequency of your reporting should depend on the size and scope of your website and business. Occasional Reporting Let’s say your goal is to become a full-time author. You’ve written a business plan that starts with blogging actively for three years while you’re publishing your first two or three novels. You know your business Read More

How to Choose a Website Manager for Your Small Business

Many small business owners find website ownership to be frustrating, which is understandable. After all, not all entrepreneurs are IT professionals, website designers, or marketing experts. These business owners encounter problems with web design projects and have to overcome challenges presented by technology, not to mention the increasingly murky waters of online marketing. They just want their businesses to succeed, and they know that a website is mandatory. These business owners often ask: who is responsible for my website?

Are You Being Misled by Your Website Performance Reports?

Most small business owners invest a considerable amount of money in their websites. They pay for domain registration and hosting. They hire a website designer and a copywriter. They may even have a website manager on payroll. Some go even further, hiring graphic artists, social media consultants, and SEO specialists. And after all that, a shocking number of small business owners don’t bother to check their website performance reports to make sure their investment is paying off. I’ve worked with clients who have installed a tracking system on their websites but never checked the reports; I’ve even had a few Read More

What Does a Website Manager Do?

Back in the 90s, forward-thinking businesses realized that the Internet provided a viable and profitable marketing opportunity. Those businesses bought domain names and hired designers. When their websites were done, their web projects were over and they went about their business. But things have changed. In today’s business world, a website is one of your most important marketing assets, a platform you can use to promote your business and its offerings. The content on your site and your peripheral online marketing campaigns can strategically draw targeted traffic to your website, making a significant and measurable contribution to the success and Read More

How to Assess Your Website Performance from the Front End

Today we’ll examine how to test and assess your website performance from the front end. Websites are comprised of code, text, images, and other media. Visitors view the website through a browser, and the code tells the browser how to display the site’s content. The code says, “Put the logo up at the top. Below that, place a navigation menu. Over on the side, let’s display some links. And right in the middle, let’s put a big block of text.” The back end of your website is all that raw stuff from which your site is made — the stuff Read More

How to Choose a Domain Name for Your Small Business Website

These days, many entrepreneurs look to the Internet when it’s time to decide on a business name. Because the web has become a key force in marketing, it’s nice to have a domain name that matches your business name. Unfortunately, there’s a good chance that your number one choice for a domain name won’t be available. In fact, I can almost guarantee that if you don’t already own your ideal domain name, it’s taken by somebody else.

Tips for Keeping Your Website Secure and Healthy

My clients are entrepreneurs and small business owners. Most of them are busy running their businesses; they don’t have time to properly manage their websites. So it’s no surprise that, when I come on board, I often find their websites in a state of disarray. Websites that are not tended properly are usually out of date, at risk for security breaches, and littered with unnecessary files that clog bandwidth and impede website performance, making sites cumbersome for visitors to use. These problems are difficult to see. I’ve worked with many folks who know that there are software updates available for Read More

An Introduction to Website Performance Monitoring and Assessment

Most small business owners and independent professionals invest considerably in their websites. They pay good money for design and content, and in return, they expect the site to perform well. But what does that mean? How do we measure website performance? And what are the benefits of website performance monitoring and assessment? Some website owners track their statistics obsessively. They log in to their statistic tools several times a day to see how many visitors they’re getting. We’ve come to think of website performance purely in terms of traffic. How many hits? How many pageviews? Then we go out and Read More

Website Basics: Understanding Domain Names and Registrations

Before you think about your website design or any other online marketing strategies and possibly before you even decide on a business name, you’ll have to find an available domain name and hosting provider so your site will have a place to live. But what is a domain name? What’s a hosting provider? How do you get these things, and do you really need them? In today’s market, the Internet is a force to be reckoned with. That’s why every business needs a website. It’s also why every business owner needs to understand what a website is, what it needs Read More