Category: Social Media
Social media has been all the rage for many years now; rather than a passing fad, it’s proving to be a permanent fixture in modern culture. Ordinary users, celebrities, businesses, and even politicians have found social media to be a powerful tool for communication. Yet many of my clients are confused by social media. What is it? How do I use this? Why should I use it? These are a few of the questions I get about social media. Understanding Social Media Before you can use social media marketing to promote your business, you need to understand what social media is, Read More
Every time a new social media network hits the scene, small businesses sign up and do their best to leverage it as a new and innovative marketing platform. Google Plus has been around for a few years now, and it’s no exception. Businesses small and large have established presences there, and some have found it to be a useful way to connect with audiences. Many marketing gurus will insist that every small business must join every social media network available. It’s essential, they’ll say, and that’s almost never true. Whether or not Google Plus (or any other social media network) Read More
Twitter has proven to be a powerful marketing tool for some businesses and entrepreneurs. But many others wonder why they aren’t getting followers, why nobody retweets their content, or why followers unfollow them in droves. If you’re using Twitter as a tool to connect with customers, then you need to take a professional and strategic approach. This doesn’t mean your tweets have to be formulaic, but it does mean you need to be mindful of your target audience. For example, if you’re trying to sell auto repair services, your customers may not respond to a profile image that shows you Read More
These days, small business owners are flocking to social media networks to promote their businesses. Social media marketing provides ample opportunities for businesses to strengthen customer loyalty, generate buzz, and attract new customers. Social media is not difficult for anyone with basic computer and Internet skills. However, there is a learning curve for each network. Twitter and Facebook don’t function the same way or share the same purpose. LinkedIn is targeted to a different audience than Pinterest. In order to truly benefit from social media marketing, it’s crucial to examine each social media network and decide whether it’s a good Read More
We’ve already defined social media marketing. Now, let’s look at some best practices for small business owners who want to leverage social media to reach their customers. With all the buzz about social media, many small business owners are setting up social media profiles and trying to use these networks to market their products and services. Some are seeing great results: an influx of traffic, connecting with existing customers, and getting those customers to promote their products and services online, which draws new customers. Indeed, the benefits of an effective social media marketing campaign can be far-reaching.
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