Category: Mailing Lists

What is a Mailing List, and Does My Business Need One?

Mailing lists were around long before e-mail and the Internet. Businesses have been using snail mail to entice customers for decades. The concept is simple: collect people’s addresses and then mail them promotions and special offers. You may have received some coupons from your favorite pizza joint. They got your address the last time you ordered pizza for delivery. They want to keep you as a customer, so now they’re using the valuable information they’ve obtained — your address — to make sure you don’t forget about them. E-mail technology caused mailing lists to explode. Gone were the high costs Read More

Build or Buy: The Ethics of Mailing Lists

Did you know you can purchase a mailing list? You can buy postal mailing lists or lists of e-mail addresses. You can even buy targeted lists and go after specific demographics. And then you can send your marketing messages to anyone on the lists you have purchased. If you’ve ever wondered why you receive e-mails from companies you’ve never heard of — for products and services you have no interest in — now you know how it happened. Someone got your address, put it on a list, and sold it off. These types of e-mails are called spam or junk Read More

How to Grow Your Mailing List

A mailing list is one of the most effecting marketing tools that a small business or independent professional can develop. You can use your mailing list to build relationships with new customers or strengthen existing customer loyalty by sharing exclusive offers, inside scoops, and special discounts. But a mailing list is useless if it’s not well populated, and getting people to sign up isn’t always easy, especially when you’re starting out. Here are some tips that will help you grow your small business’s mailing list: Make sure it’s easy for people to join your mailing list. Place subscription forms in Read More

How to Use a Mailing List for an RSS E-Mail Campaign

E-mail marketing is an effective way to stay in touch with customers. There are countless ways to use e-mail marketing; today we’ll focus on RSS campaigns, which are automated to send fresh content from your website to your mailing list. Many small business owners struggle to keep their mailing lists engaged between product launches and special offers.¬†An RSS e-mail campaign is an excellent way to add content to your website on a regular basis and keep your mailing list active by sending that content to your subscribers. What is RSS? RSS stands for Really Simple Syndication, more commonly referred to Read More

The Benefits of a Mailing List for Small Businesses

We recently asked (and answered) the question, what is a mailing list? Put simply, it’s a list of mail contacts. Traditionally, the list was comprised of physical mailing addresses, but these days, most mailing lists are filled with e-mail addresses. Mailing lists allow businesses to reach out to people who have opted in to receive communications from them. Let’s find out why mailing lists are so important to small businesses.