Category: Online Marketing
Did you know you can purchase a mailing list? You can buy postal mailing lists or lists of e-mail addresses. You can even buy targeted lists and go after specific demographics. And then you can send your marketing messages to anyone on the lists you have purchased. If you’ve ever wondered why you receive e-mails from companies you’ve never heard of — for products and services you have no interest in — now you know how it happened. Someone got your address, put it on a list, and sold it off. These types of e-mails are called spam or junk Read More
A mailing list is one of the most effecting marketing tools that a small business or independent professional can develop. You can use your mailing list to build relationships with new customers or strengthen existing customer loyalty by sharing exclusive offers, inside scoops, and special discounts. But a mailing list is useless if it’s not well populated, and getting people to sign up isn’t always easy, especially when you’re starting out. Here are some tips that will help you grow your small business’s mailing list: Make sure it’s easy for people to join your mailing list. Place subscription forms in Read More
What’s the difference between traditional and online marketing strategies? Simple. Online marketing strategies are executed entirely on the web. Of course, that’s assuming it’s happening at all. Plenty of business owners and website managers are wandering around, handing out blank business cards. They are failing miserably at marketing their products and services online, even if they’ve established some kind of online presence.
Are you missing simple opportunities to promote your business online? When you’re working for yourself or running your own business, the lines between your personal and professional life start to blur. You are no longer on the clock or off the clock because you own the clock. And you want it to tick. If you’re an entrepreneur, you probably don’t have time to sit around thinking about online marketing. You’ve got a business to run and resources may be tight, but you know your customers are on the web and you want to be able to reach them. Where do Read More
Whenever I’m working on a website copywriting project, I ask my client to fill out a questionnaire that helps me understand their business. This enables me to write copy that truly represents the client’s company, mission, and goals. One of the items on the questionnaire used to be “Please list any keywords related to your website or business.” I quickly found out that very few small business owners understood what I meant by “keywords.” Sometimes, they would jot down something like “use your best judgment.” Usually, they’d list a few keywords, but it was clear that they weren’t researched keywords Read More
With all the available outlets for online marketing, many small business owners are confused and overwhelmed. There are blogs to post, social media profiles to update, and newsletters to send out. Coupons, directories, search engines, ads. The online marketing strategies you’re supposed to be engaged in never end. To make matters worse, small business owners have a hard time latching on to a clear and meaningful message. Their websites are full of industry jargon that customers can’t relate to. Their tweets are self-indulgent braggery (we’re number one!) or desperate pleas (please buy from us!). They’re increasingly being seduced by wily Read More