Category: Online Marketing
The English language is incredible. There are hundreds of different word combinations that can be used to communicate a single idea. And every combination is a possible SEO keyword phrase for some website. Maybe yours. So how do you decide which words and phrases to use when you’re optimizing your website to increase search engine traffic? Do you choose keywords with the highest search volume? The ones that you’re already using on your site or that are already drawing traffic? Do you pick keywords with the least competition? All of these questions must be addressed through the course of developing Read More
A mailing list is one of the most effecting marketing tools that a small business or independent professional can develop. You can use your mailing list to build relationships with new customers or strengthen existing customer loyalty by sharing exclusive offers, inside scoops, and special discounts. But a mailing list is useless if it’s not well populated, and getting people to sign up isn’t always easy, especially when you’re starting out. Here are some tips for small businesses that will help you grow your e-mail list:
All businesses want to attract new customers while keeping their existing customers interested in their products and services. But drawing new customers is hard, especially when you’re a small business on a tight budget. Fortunately, the Internet has leveled the playing field, allowing small businesses to compete in the marketplace using strategic and cost-effective online marketing strategies. There are two important aspects of attracting new customers: first, you need to get your business in front of people, but you also need to appeal to them with a message that resonates.
Research is one of the most important steps in optimizing a website to increase search-engine traffic, and it’s one of the steps that laypersons often skip or complete inadequately. Before starting on research, you need to know what information you’re looking for. But research also requires some critical thinking. Once you get the information, what are you going to do with it? How will it impact your SEO project? For example, let’s say you’re a personal trainer. You want people to be able to find you online, so you figure you’ll optimize for the keyword “personal trainer.” You create content, Read More
We recently asked (and answered) the question, what is a mailing list? Put simply, it’s a list of mail contacts. Traditionally, a mailing list included physical mailing addresses, but these days, most mailing lists are filled with e-mail addresses. Mailing lists allow businesses to reach out to people who have opted in to receive communications from them. Let’s find out why mailing lists are so important to small businesses.
A picture is worth a thousand words. Branding and marketing professionals understand the power of image. Think about the Apple logo, the Nike swoosh, and Starbuck’s emblem. These symbols are burned into our minds, and they immediately prompt brand recognition as well as the feelings and attitudes we hold individually or collectively toward the companies and products that they represent. We’re used to seeing logos and image-based branding on business cards, television and print ads, and product packaging. However, there is no medium more powerful for propelling brand recognition than the Internet. In today’s technology-driven world, online marketing is the Read More
Whenever I’m working on a website copywriting project, I ask my client to fill out a questionnaire that helps me understand their business. This enables me to write copy that truly represents the client’s company, mission, and goals. One of the items on the questionnaire used to be “Please list any keywords related to your website or business.” I quickly found out that very few small business owners understood what I meant by “keywords.” Sometimes, they would jot down something like “use your best judgment.” Usually, they’d list a few keywords, but it was clear that they weren’t researched keywords Read More