Category: Online Marketing
Research is one of the most important steps in optimizing a website to increase search-engine traffic, and it’s one of the steps that laypersons often skip or complete inadequately. Before starting on research, you need to know what information you’re looking for. But research also requires some critical thinking. Once you get the information, what are you going to do with it? How will it impact your SEO project? For example, let’s say you’re a personal trainer. You want people to be able to find you online, so you figure you’ll optimize for the keyword “personal trainer.” You create content, Read More
We recently asked (and answered) the question, what is a mailing list? Put simply, it’s a list of mail contacts. Traditionally, a mailing list included physical mailing addresses, but these days, most mailing lists are filled with e-mail addresses. Mailing lists allow businesses to reach out to people who have opted in to receive communications from them. Let’s find out why mailing lists are so important to small businesses.
A picture is worth a thousand words. Branding and marketing professionals understand the power of image. Think about the Apple logo, the Nike swoosh, and Starbuck’s emblem. These symbols are burned into our minds, and they immediately prompt brand recognition as well as the feelings and attitudes we hold individually or collectively toward the companies and products that they represent. We’re used to seeing logos and image-based branding on business cards, television and print ads, and product packaging. However, there is no medium more powerful for propelling brand recognition than the Internet. In today’s technology-driven world, online marketing is the Read More
Whenever I’m working on a website copywriting project, I ask my client to fill out a questionnaire that helps me understand their business. This enables me to write copy that truly represents the client’s company, mission, and goals. One of the items on the questionnaire used to be “Please list any keywords related to your website or business.” I quickly found out that very few small business owners understood what I meant by “keywords.” Sometimes, they would jot down something like “use your best judgment.” Usually, they’d list a few keywords, but it was clear that they weren’t researched keywords Read More
There are many different marketing strategies that a small business can employ online: blogging, social media, and ads are just a few examples. But one of the most powerful (and often overlooked) marketing strategies is e-mail marketing, which involves using e-mail outreach to share your business offerings with existing and prospective customers. The roots of e-mail marketing can be found in old-fashioned marketing via snail mail — yes, all that junk mail that clogs your mailbox on a daily basis. But e-mail marketing offers several advantages over snail-mail marketing and other marketing efforts: first and foremost, it costs a lot Read More
With all the available outlets for online marketing, many small business owners are confused and overwhelmed. There are blogs to post, social media profiles to update, and newsletters to send out. Coupons, directories, search engines, and ads all demand attention. The online marketing strategies you’re supposed to be engaged in never end. To make matters worse, small business owners have a hard time latching on to a clear and meaningful message. Some websites are full of industry jargon that customers can’t relate to. Some business’s tweets are self-indulgent braggery (we’re number one!) or desperate pleas (please buy from us!). Small Read More
When I was a kid, there was this little Mexican restaurant in town. It sat right next to a movie theater, and it was a hot spot. Those folks made a mean burrito! Kids always stopped in on their way home from school for nachos, and whenever we went shopping or to the movies, we’d grab a bite. It was cheap, tasty, and popular. My favorite dish was their wet bean burrito. Delicious! But apparently, this little restaurant wasn’t popular enough for the owners of the shopping center, because in 2003, when a big-box store wanted to move in and Read More