Category: Online Marketing

Online Marketing and Thinking Like a Customer

With all the available outlets for online marketing, many small business owners are confused and overwhelmed. There are blogs to post, social media profiles to update, and newsletters to send out. Coupons, directories, search engines, and ads all demand attention. The online marketing strategies you’re supposed to be engaged in never end. To make matters worse, small business owners have a hard time latching on to a clear and meaningful message. Some websites are full of industry jargon that customers can’t relate to. Some business’s tweets are self-indulgent braggery (we’re number one!) or desperate pleas (please buy from us!). Small Read More

What is Social Media Marketing?

Social media has been all the rage for many years now; rather than a passing fad, it’s proving to be a permanent fixture in modern culture. Ordinary users, celebrities, businesses, and even politicians have found social media to be a powerful tool for communication. Yet many of my clients are confused by social media. What is it? How do I use this? Why should I use it? These are a few of the questions I get about social media. Understanding Social Media Before you can use social media marketing to promote your business, you need to understand what social media is, Read More

An Introduction to Search Engine Optimization (SEO) for Small Businesses

My first introduction to search engine optimization (SEO) happened several years ago when I first started learning about website management and blogging. I already knew how to create a website and write the content, but getting traffic was a completely different ballgame. Search engine optimization was a distant promise that if you build a website, and then optimize it for search engines, visitors would come. But it seemed highly complicated. There were long lists of things you should and shouldn’t do to attract search engine traffic. I studied it from a distance for a long time. And then I became Read More

What is a Mailing List, and Does My Business Need One?

Mailing lists were around long before e-mail and the Internet. Businesses have been using snail mail to entice customers for decades. The concept is simple: collect people’s addresses and then mail them promotions and special offers. You may have received some coupons from your favorite pizza joint. They got your address the last time you ordered pizza for delivery. They want to keep you as a customer, so now they’re using the valuable information they’ve obtained — your address — to make sure you don’t forget about them. E-mail technology caused mailing lists to explode. Gone were the high costs Read More

Getting Started with Online Marketing for a Small Business

In the Information Age, terms like internet marketing, online marketing, and e-marketing get thrown around a lot. But what do they mean? Business owners know that marketing is essential. You can’t get customers unless they know your business exists. You have to tell them about your products and services. That’s what marketing is all about. You can hire someone to stand on a street corner holding a sign depicting your logo. That’s marketing. Distribute coupons so customers can receive discounts. That’s marketing too. So is taking out a newspaper or magazine ad. Even handing out your business card counts as Read More

Build or Buy: The Ethics of Mailing Lists

Did you know you can purchase a mailing list? You can buy postal mailing lists or lists of e-mail addresses. You can even buy targeted lists and go after specific demographics. And then you can send your marketing messages to anyone on the lists you have purchased. If you’ve ever wondered why you receive e-mails from companies you’ve never heard of — for products and services you have no interest in — now you know how it happened. Someone got your address, put it on a list, and sold it off. These types of e-mails are called spam or junk Read More

How to Grow Your Mailing List

A mailing list is one of the most effecting marketing tools that a small business or independent professional can develop. You can use your mailing list to build relationships with new customers or strengthen existing customer loyalty by sharing exclusive offers, inside scoops, and special discounts. But a mailing list is useless if it’s not well populated, and getting people to sign up isn’t always easy, especially when you’re starting out. Here are some tips that will help you grow your small business’s mailing list: Make sure it’s easy for people to join your mailing list. Place subscription forms in Read More

The Purpose of Online Marketing Strategies

What’s the difference between traditional and online marketing strategies? Simple. Online marketing strategies are executed entirely on the web. Of course, that’s assuming it’s happening at all. Plenty of business owners and website managers are wandering around, handing out blank business cards. They are failing miserably at marketing their products and services online, even if they’ve established some kind of online presence.

Does Your Small Business Need a Google Plus Page?

Every time a new social media network hits the scene, small businesses sign up and do their best to leverage it as a new and innovative marketing platform. Google Plus has been around for a few years now, and it’s no exception. Businesses small and large have established presences there, and some have found it to be a useful way to connect with audiences. Many marketing gurus will insist that every small business must join every social media network available. It’s essential, they’ll say, and that’s almost never true. Whether or not Google Plus (or any other social media network) Read More

Quick-and-Easy Online Marketing Opportunities

Are you missing simple opportunities to promote your business online? When you’re working for yourself or running your own business, the lines between your personal and professional life start to blur. You are no longer on the clock or off the clock because you own the clock. And you want it to tick. If you’re an entrepreneur, you probably don’t have time to sit around thinking about online marketing. You’ve got a business to run and resources may be tight, but you know your customers are on the web and you want to be able to reach them. Where do Read More