Every day, more and more business owners are finding out that a business blog can do wonders for their websites and their businesses. But that success requires more than launching a blog and publishing posts. A successful business blog is strategically planned and executed in a meaningful way. Before launching a business blog, it’s helpful to understand the benefits that your company can reap through blogging. Then you’ll be able to develop a plan specific to your business needs. Here’s a look at how business blogging can increase traffic to your website and grow your business.
When blogging first hit the Internet, many thought it would be a fad. Bloggers were often ridiculed, but they got the last laugh. Years later, blogging has proven that it has staying power, and few have benefitted from blogs more than small businesses and independent professionals. A professional blog offers several benefits: first and foremost, it’s a way to consistently produce content that builds connections with clients and customers while simultaneously drawing search-engine traffic (search engines give preference to websites that are regularly updated). It also gives you a space where you can share details about your expertise or your Read More
Do you have a small business? Are you thinking about adding a blog to your website? Perhaps you’ve heard that a blog can help your business attract new customers while building loyalty among existing customers. And it’s true: business blogging is a great way to grow your business online. But blogging is a world unto itself. Think of your blog as a house on the web. Other blogs dealing with topics that are similar or relevant to yours make up your neighborhood. Like all houses, your blog needs to be carefully planned and maintained. And if you want to be Read More
Does your website have a clearly defined purpose? And if so, does your blog support that purpose unequivocally? Most websites exist to serve as online headquarters and marketing outposts for the businesses they represent. Everything about a website, from its design to its blog, should be structured to fulfill the business’s primary objective, which is usually to generate profit. A blog is one component of a website, yet it is an area that often drifts from a website’s core purpose. I’ve seen business bloggers posting personal stories and photos, engaging in political or religious diatribes, and sharing other content that Read More
Have you ever thought about adding a blog to your business website? The benefits of business blogging are many, but there are obstacles that you must overcome, problems you must solve, and challenges you must face before you can launch a business blog and expect it to be successful. For starters, you need to have a solid content development plan. What topics will your blog cover? Just news and announcements about your business or industry? What else could you possibly write about on a business blog?
When you’re business blogging, you need all the skills that every other blogger uses to establish a successful blog, plus you need a strategy to promote your business. It’s easy to get caught up in blogging and forget about the business goals of your blog. Many blogs go off on tangents. Bloggers spend too much time on blogging tools and checking traffic statistics. They over-promote on social media. The business side of things can get lost in the fray. Conversely, if you get too caught up in the business end of things, you might find yourself skimping on some very Read More
When blogs first emerged on the Internet, most of them were personal. Bloggers shared their innermost thoughts and personal experiences; many of the blogs were anonymous. Over time, as the Internet grew in popularity, professionals started blogging, and eventually businesses jumped on the blog bandwagon, harnessing the power of technology to get their products and services in front of more people than ever before. Business blogging has now become a standard practice, and for good reason.