What is Social Media Marketing?

what is social media marketing

What is social media marketing?

Social media has been all the rage for many years now; rather than a passing fad, it’s proving to be a permanent fixture in modern culture.

Ordinary users, celebrities, businesses, and even politicians have found social media to be a powerful tool for communication.

Yet many of my clients are confused by social media. What is it? How do I use this? Why should I use it? These are a few of the questions I get about social media.

Understanding Social Media

Before you can use social media marketing to promote your business, you need to understand what social media is, how it works, and how people use it.Read More

An Introduction to Search Engine Optimization (SEO) for Small Businesses

search engine optimization

Use search engine optimization to help customers find your business.

My first introduction to search engine optimization (SEO) happened several years ago when I first started learning about website management and blogging. I already knew how to create a website and write the content, but getting traffic was a completely different ballgame.

Search engine optimization was a distant promise that if you build a website, and then optimize it for search engines, visitors would come. But it seemed highly complicated. There were long lists of things you should and shouldn’t do to attract search engine traffic. I studied it from a distance for a long time.

And then I became a website copywriter.Read More

What is a Mailing List, and Does My Business Need One?

what is a mailing list

What is a mailing list?

Mailing lists were around long before e-mail and the Internet. Businesses have been using snail mail to entice customers for decades.

The concept is simple: collect people’s addresses and then mail them promotions and special offers.

You may have received some coupons from your favorite pizza joint. They got your address the last time you ordered pizza for delivery. They want to keep you as a customer, so now they’re using the valuable information they’ve obtained — your address — to make sure you don’t forget about them.

E-mail technology caused mailing lists to explode. Gone were the high costs of paper, printing, envelopes, and stamps. No more licking and sticking and shipping. Now we compose a message and shoot it out to every e-mail address on our list, and then we sit back and wait for customers to show up.Read More

Getting Started with Online Marketing for a Small Business

online marketing for small business

Tell the world about your website with online marketing for small business.

In the Information Age, terms like internet marketing, online marketing, and e-marketing get thrown around a lot. But what do they mean?

Business owners know that marketing is essential. You can’t get customers unless they know your business exists. You have to tell them about your products and services. That’s what marketing is all about.

You can hire someone to stand on a street corner holding a sign depicting your logo. That’s marketing. Distribute coupons so customers can receive discounts. That’s marketing too. So is taking out a newspaper or magazine ad. Even handing out your business card counts as marketing.Read More

An Introduction to Doing Business Online

doing business online

An introduction to doing business online.

Many of my clients do business offline. And by offline, I mean they do all their business in the three-dimensional world that exists beyond computers and the Internet.

Some of them are new business owners who are just starting out and want to make sure they establish an effective online presence. Others have been in business for years and are finally ready to harness the Internet to expand their customer reach and product or service offerings. Many want nothing more than to update their website with current information, a fresh design, and compelling copy. A few would prefer to keep it entirely offline, but they know better.Read More

What is Copywriting?

what is copywriting

What is copywriting?

Text is everywhere. It’s in books and magazines, on packages and labels, in your mailbox, and on the web. And somebody has to write all that text.

In the marketing industry, the word copy refers to written content that is designed to compel people to take some kind of action: order a product, buy a service, or become a member. You’ll find this copy in brochures, e-mail marketing campaigns, websites and blogs, press releases, even social media.

So, why should copywriting matter to small business owners? Read More

The Benefits of Business Blogging

benefits of business blogging

The benefits of business blogging.

When blogs first emerged on the Internet, most of them were personal. Bloggers shared their innermost thoughts and personal experiences; many of the blogs were anonymous. Over time, as the Internet grew in popularity, professionals started blogging, and eventually businesses jumped on the blog bandwagon, harnessing the power of technology to get their products and services in front of more people than ever before.

Business blogging has now become a standard practice, and for good reason.

Read More

Service Spotlight: Website Management

website management

Our website management services are the spotlight.

Regular, ongoing maintenance is essential to the health and success of any business website.

Web software needs to be updated to ensure functionality and to prevent security breaches. Regular backups are essential to prevent total loss of your website in case something goes wrong. And in order to ensure that a website is contributing to the success of the business it represents, regular performance reporting is critical.

Beyond that, a successful website is regularly updated with new content, and ongoing marketing strategies are employed to draw traffic to your website, bringing new customers to your business and retaining the customers you already have.

Our Website Management Services

Here at Scribizzy, we specialize in building and managing WordPress websites. Here are some benefits of hiring us to manage your website:Read More

Build or Buy: The Ethics of Mailing Lists

mailing list ethics

Should you spam your customers?

Did you know you can purchase a mailing list? You can buy postal mailing lists or lists of e-mail addresses. You can even buy targeted lists and go after specific demographics. And then you can send your marketing messages to anyone on the lists you have purchased.

If you’ve ever wondered why you receive e-mails from companies you’ve never heard of — for products and services you have no interest in — now you know how it happened. Someone got your address, put it on a list, and sold it off. These types of e-mails are called spam or junk mail. The term spam refers to unsolicited and unwanted e-mails, usually sent in bulk; junk mail is used for both physical and electronic messages that are unsolicited and unwanted.

If you’re lucky you get only a few pieces of spam mail per week. If you’re not so lucky, you might find yourself spending a lot time deleting spam messages.

As a small business owner or independent professional, you get to decide what kind of business you want to run. Do you want to annoy hundreds, thousands, possibly millions of people in order to catch a few fish in your net and likely damage your credibility in the process? Or do you want to establish your business as trustworthy and ethical?Read More

Web Content Development Step Three: Build

The third step in web content development is the build.

Creating web content for online display and distribution is essential in today’s marketplace.

More and more consumers are using the web to find and patronize businesses, and if your content is stale (or nonexistent), your business could be in big trouble.

Today’s post is part of a series on web content development. We’re looking at five basic steps in the process of developing web content for small business owners, independent professionals, and entrepreneurs.

We’ve already explored brainstorming and planning your web content. Today, we’re digging into the building phase. If you’ve done your due diligence and completed the brainstorming and (especially) the planning phases of your web content development, the building phase will be smooth and easy, because you already know what needs to be done.Read More