How to Build a Blog with Purpose

Are you blogging with purpose?

Does your website have a clearly defined purpose? And if so, does your blog support that purpose unequivocally?

Most websites exist to serve as online headquarters and marketing outposts for the businesses they represent. Everything about a website, from its design to its blog, should be structured to fulfill the business’s primary objective, which is usually to generate profit.

A blog is one component of a website, yet it is an area that often drifts from a website’s core purpose. I’ve seen business bloggers posting personal stories and photos, engaging in political or religious diatribes, and sharing other content that simply has nothing to do with their main objectives.

There are exceptions to every rule, so certainly there are cases where publishing seemingly unrelated content makes sense. Public figures, such as artists and entertainers, often share personal stories. Some businesses make a conscious decision to support or oppose political positions. But these actions are almost always carefully designed to build their brands.

The vast majority of websites are better served by maintaining blogs that are focused on the goals of the website and business.Read More

Service Spotlight: Online Marketing

online marketing

Scribizzy’s service spotlight: online marketing.

Once you build your website, you need to figure out how to get people to visit it. You can put your website address on business cards, in your company’s signage, and on your letterhead. But one of the best ways to draw traffic to your site is through online marketing.

Scribizzy helps small business owners and independent professionals with every aspect of online marketing. We can assess your business model and make recommendations for which marketing strategies are right for you. We can plan your marketing campaigns, develop marketing materials, and execute your marketing efforts, or we can oversee this work on your behalf, working with third-party providers.

The Internet offers a wide range of opportunities for online marketing. Some marketing ventures are free — they cost nothing more than time. Others require a budget of some kind. In some cases you might find a free marketing opportunity but you’ll need to pay an expert to plan, develop, and execute the campaign for you. Read More

Before You Hire a Website Copywriter…

Hiring a website copywriter.

Hiring a website copywriter.Hiring a website copywriter.Small business owners understand that in today’s market, a website is essential. Your business website is your online headquarters, a place where you can promote your wares, connect with customers, and provide information and special offers that enhance your brand.

Most small business owners also understand that in consumers’ minds, the text on a website speaks to its quality and professionalism. Content that is peppered with typos or bad grammar looks sloppy. Language that is convoluted and fraught with industry jargon is confusing.

Bad copy drives customers away. That’s why hiring a professional website copywriter is essential in the modern business world. But what actions should you take before you hire a copywriter? How can you prepare to ensure that you get excellent service while fostering a mutually beneficial relationship with your copywriter?Read More

The Purpose of Online Marketing Strategies

What’s the purpose of your online marketing strategies?

What’s the difference between traditional and online marketing strategies?

Simple. Online marketing strategies are executed entirely on the web.

Of course, that’s assuming it’s happening at all.

Plenty of business owners and website managers are wandering around, handing out blank business cards. They are failing miserably at marketing their products and services online, even if they’ve established some kind of online presence.Read More

How to Assess Your Website’s Performance: The Basics

Assess your website performance.

There was a time when a website’s performance was summed up by how many hits it had received in a given time period (a day, a week, or a month). It’s still an important statistic but long gone are the days when the number of hits is the only piece of data we consider in assessing a website’s performance.

The number of visits is just one of the basic stats we examine for any website, but there other stats we can examine to better understand how our websites are performing. And once we understand how sites are performing, we can make improvements so they perform better. As a result, our businesses will grow.Read More

Does Your Small Business Need a Google Plus Page?

Google Plus for small businesses.

Every time a new social media network hits the scene, small businesses sign up and do their best to leverage it as a new and innovative marketing platform. Google Plus has been around for a few years now, and it’s no exception. Businesses small and large have established presences there, and some have found it to be a useful way to connect with audiences.

Many marketing gurus will insist that every small business must join every social media network available. It’s essential, they’ll say, and that’s almost never true. Whether or not Google Plus (or any other social media network) is an appropriate marketing tool for your business depends on the nature of your business and the demographics of your customers.

Google Plus is particularly interesting. The number one reason cited for every business using Google Plus is that it has the potential to improve your site’s performance on Google’s powerhouse search engine. I don’t think we can know for sure whether a Google Plus presence boosts a business’s search page ranking, since Google’s algorithms are highly secretive, but I do think it’s likely. However, that doesn’t mean your small business absolutely must establish a presence there. If you cater to a small clientele and don’t require a lot of traffic to your website, or if you don’t want or need search engine traffic, then you probably don’t need a Google Plus presence.

But let’s dig deeper. What is Google Plus and how does it work?Read More

Quick-and-Easy Online Marketing Opportunities

Use these online marketing opportunities.

Are you missing simple opportunities to promote your business online?

When you’re working for yourself or running your own business, the lines between your personal and professional life start to blur. You are no longer on the clock or off the clock because you own the clock. And you want it to tick.

If you’re an entrepreneur, you probably don’t have time to sit around thinking about online marketing.

You’ve got a business to run and resources may be tight, but you know your customers are on the web and you want to be able to reach them. Where do you begin?Read More

Ten Strategies for Doing Business Online

Strategies for doing business online.

These days, having an effective online presence can make or break your business. Even if you have a traditional brick-and-mortar location, setting up shop online will give you access to a larger customer pool, provide a cost-effective avenue for information sharing, and dramatically open up your opportunities for marketing.

More and more entrepreneurs are skipping brick and mortar altogether and are exclusively doing business online. For small business owners who are used to working behind a storefront or in an office, making the switch or expanding into the online arena can be challenging, confusing, and overwhelming.

The benefits of doing business online are undeniable. A website costs far less than a shop or office. You can communicate with hundreds, thousands, even millions of web users at a fraction of the cost of doing a television commercial or major ad spread. And you can sell your products or services across the globe, removing geographical limitations entirely.

How you handle the details of doing business online will depend on your industry, target customer demographics, and professional goals, mission, and philosophy. You might sell products using an automated online store or you might sell a service to a small, select group of clients. You may use your online presence strictly for marketing but keep transactions offline. You might even offer free products and services, like a blog or informative newsletter, as a strategy to entice customers.Read More

An Inside Look at the Website Copywriting Process

How the website copywriting process works.

I’ve already touched on the basics of website copywriting. Now I’d like to present a more elaborate explanation of exactly what website copywriting entails.

Why should I do such a thing?

For starters, I think it’s only fair that my clients understand what I do for them, what they’re paying me for, and how I handle their projects.

Also, I’m discomforted by the idea that some small businesses are paying for website copy that’s thrown together in a matter of minutes. That gives me the shudders. If you hire someone to write your copy and pay a fair rate, you deserve quality service. You deserve someone who will put time, effort, and energy into your project.Read More

Seven Simple Tips for Business Blogging

Tips for business blogging.

When you’re business blogging, you need all the skills that every other blogger uses to establish a successful blog, plus you need a strategy to promote your business.

It’s easy to get caught up in blogging and forget about the business goals of your blog. Many blogs go off on tangents. Bloggers spend too much time on blogging tools and checking traffic statistics. They over-promote on social media. The business side of things can get lost in the fray.

Conversely, if you get too caught up in the business end of things, you might find yourself skimping on some very basic business blogging strategies. In my experience, most business bloggers pay little heed to the conventions of good blogging, because they are not bloggers by trade.

Let’s get back to basics and look at a few simple rules of good blogging that will help with establishing a balanced approach to business blogging. These blog tips will help you build a better blog whether you’re blogging for business, as a profession, or as a hobby.Read More