Service Spotlight: Copywriting

copywriting

Spotlighting our copywriting services.

If you’re reading our blog, you may not know that Scribizzy provides a wide range of online marketing services for small businesses and independent professionals. One of our most popular services is copywriting. In fact, copywriting was originally the only service we offered. It’s no longer our core service (that would be website management), but it’s still one of our best sellers.

From writing copy for a website’s home page to editing our clients’ blog posts, our copywriting and editorial services have helped small businesses increase website traffic, reach new customers, and boost revenue.

Lots of small business owners skimp on professional copy. Some write it themselves; others get a friend or relative who majored in English to write it; a few even use canned copy that is cheap because it’s duplicated on their competitors’ websites.

The copy we provide is fresh and tailored for each business it represents. It’s crafted to speak to the business’s target audience and compel them to become paying customers.

Whether you need someone to write optimized content for your website or edit your monthly newsletter, Scribizzy can help.

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Should You Get a WordPress Premium Theme for Your Small Business?

wordpress premium theme

Getting a WordPress premium theme.

Web design and development is always changing — and not just the look and feel of what’s current in website design and layout. The code evolves, the technology advances, and even the tools and systems we use for building and managing websites change.

WordPress has been the most effective, and the most popular, website management system for many years. One of the perks of using WordPress is that there are tons of add-ons, from the themes that render a website’s design to the plugins that enhance its functionality and performance.

In the beginning, there were free themes and custom themes. The free themes were often customized, which is to say that they were slightly tweaked, whereas a custom theme was built from the ground up, usually for a specific website or client. WordPress offered a gallery packed with tons of free themes, many of them quite stylish. Meanwhile, people were creating their own themes to get the tailored look and feel they wanted for any particular website. And often, designers would simply modify the code on a free theme. All of this was relatively easy.

But everything on the Internet changes fast. From browser requirements to design trends to Google’s guidelines, there’s a lot to keep up with. It seemed websites required constant updates and revisions to the code. Soon we started seeing premium WordPress themes — premium meaning that they incurred a cost, usually a one-time or annual licensing fee. Designers started moving away from hand-coding WordPress themes. The cost of building a custom website became prohibitive, and in some cases, pointless. Why spend hours building something that you can download and then configure to your liking with a few clicks and for a few dollars? Read More

Are You Being Misled by Your Website Performance Reports?

website performance reports

Don’t be misled by your website performance reports.

Most small business owners invest a considerable amount of money in their websites. They pay for domain registration and hosting. They hire a website designer and a copywriter. They may even have a website manager on payroll. Some go even further, hiring graphic artists, social media consultants, and SEO specialists.

And after all that, a shocking number of small business owners don’t bother to check their website performance reports to make sure their investment is paying off. I’ve worked with clients who have installed a tracking system on their websites but never checked the reports; I’ve even had a few clients who never installed these systems. They have no way of knowing how their website is performing.

These small business owners may have paid thousands of dollars over time for their websites, but they have no idea whether their sites are getting any visitors, which means those dollars might be going to waste.Read More

What Does a Website Manager Do?

what does a website manager do

Find out what a website manager can do for your small business.

Back in the 90s, forward-thinking businesses realized that the Internet provided a viable and profitable marketing opportunity. Those businesses bought domain names and hired designers. When their websites were done, their web projects were over and they went about their business.

But things have changed.

In today’s business world, a website is one of your most important marketing assets, a platform you can use to promote your business and its offerings.

The content on your site and your peripheral online marketing campaigns can strategically draw targeted traffic to your website, making a significant and measurable contribution to the success and growth of your business.

But in order for that to happen, someone has to oversee the site. That person is your website manager.

Today’s Small Business Website

The web has been growing exponentially. Ten years ago, it wasn’t difficult to set up a website and then make sure customers could find you online. But with today’s overpopulated Internet, it’s not so easy.

Websites are no longer the digital business cards or billboards they were fifteen years ago; they have become fully functional business outposts. They are still key components of any marketing campaign, but because the Internet itself is a virtual universe, small businesses need to treat their websites like storefronts in that universe. Now, instead of just using a website to market your business, you also have to market your website.Read More

How to Plan Your Small Business Website Design: Tips for Non-Designers

plan small business website design

Planning your small business website design.

In any small business website design project, the planning phase is the most critical. If you’re working with a website designer, it’s essential that you communicate your vision clearly so the designer can make your vision a reality. And your designer should provide clear examples, ideas, and images that will help you understand what the site will look like and how it will function once it’s completed.

There are three basic components to any design: the design itself (look and feel of the site), content (text and images that will appear on the site), and functionality (how it works).

As you work with your designer, you need to keep all of these components in mind. Additionally, there will be a learning curve for both of you as your designer studies the nature of your business in order to reflect it accurately in your design and as you learn about the many options available to you in terms of how your business will be presented to an online audience.

Throughout the planning process, clear communication is key to building a good relationship with your designer and your designer building a successful website for you.

I thought I’d share some basic small business website design tips that will help you work with a designer to hammer out the details of your design plan. By working as a team with a shared goal and by focusing on communications and smart planning strategies, you and your website designer can build a stellar website together.Read More

Web Content Development Step One: Brainstorming

web content development

Step one in web content development: brainstorming.

Have you ever heard of the five Ps?

Proper planning prevents poor performance.

This saying is simple and easy to remember, and it conveys an important message: the best results come from a well-laid plan. That’s what smart web content development is all about — proper planning.

If done right, a good content development plan will ensure a stellar performance, one in which your website plays the starring role. This all starts with a blueprint, a map you follow to take your website from concept to completion.Read More

Social Media Marketing: Does Your Small Business Need a Facebook Page?

small business facebook page

Should you get a small business facebook page?

These days, small business owners are flocking to social media networks to promote their businesses. Social media marketing provides ample opportunities for businesses to strengthen customer loyalty, generate buzz, and attract new customers.

Social media is not difficult for anyone with basic computer and Internet skills. However, there is a learning curve for each network. Twitter and Facebook don’t function the same way or share the same purpose. LinkedIn is targeted to a different audience than Pinterest.

In order to truly benefit from social media marketing, it’s crucial to examine each social media network and decide whether it’s a good fit for your small business before you establish a presence and start your marketing efforts.

Today, we’ll look at Facebook pages and examine how small businesses can leverage them for social media marketing.

Read More

How to Conduct Comprehensive SEO Research

seo research

Learn how to conduct SEO research.

Research is one of the most important steps in optimizing a website to increase search-engine traffic, and it’s one of the steps that laypersons often skip or complete inadequately.

Before starting on research, you need to know what information you’re looking for. But research also requires some critical thinking. Once you get the information, what are you going to do with it? How will it impact your SEO project?

For example, let’s say you’re a personal trainer. You want people to be able to find you online, so you figure you’ll optimize for the keyword “personal trainer.” You create content, acquire backlinks, and promote your article for months only to find that your website still doesn’t turn up in the first 100 pages of search results for “personal trainer.” Read More

The Benefits of a Mailing List for Small Businesses

benefits of a mailing list

Why mailing lists matter.

We recently asked (and answered) the question, what is a mailing list?

Put simply, it’s a list of mail contacts.

Traditionally, a mailing list included physical mailing addresses, but these days, most mailing lists are filled with e-mail addresses.

Mailing lists allow businesses to reach out to people who have opted in to receive communications from them.

Let’s find out why mailing lists are so important to small businesses.Read More

Building Brand Recognition with Online Marketing

brand recognition online

Building brand recognition online.

A picture is worth a thousand words.

Branding and marketing professionals understand the power of image. Think about the Apple logo, the Nike swoosh, and Starbuck’s emblem. These symbols are burned into our minds, and they immediately prompt brand recognition as well as the feelings and attitudes we hold individually or collectively toward the companies and products that they represent.

We’re used to seeing logos and image-based branding on business cards, television and print ads, and product packaging. However, there is no medium more powerful for propelling brand recognition than the Internet.

In today’s technology-driven world, online marketing is the foremost method for promoting your company’s brand. Any small business can use the web to build brand familiarity by depicting a logo, maintaining a consistent image, and sharing a clear message across all online marketing channels.Read More