The Benefits of a Mailing List for Small Businesses

We recently asked (and answered) the question, what is a mailing list? Put simply, it’s a list of mail contacts. Traditionally, a mailing list included physical mailing addresses, but these days, most mailing lists are filled with e-mail addresses. Mailing lists allow businesses to reach out to people who have opted in to receive communications from them. Let’s find out why mailing lists are so important to small businesses.

Building Brand Recognition with Online Marketing

A picture is worth a thousand words. Branding and marketing professionals understand the power of image. Think about the Apple logo, the Nike swoosh, and Starbuck’s emblem. These symbols are burned into our minds, and they immediately prompt brand recognition as well as the feelings and attitudes we hold individually or collectively toward the companies and products that they represent. We’re used to seeing logos and image-based branding on business cards, television and print ads, and product packaging. However, there is no medium more powerful for propelling brand recognition than the Internet. In today’s technology-driven world, online marketing is the Read More

Ten Strategies for Doing Business Online

These days, having an effective online presence can make or break your business. Even if you have a traditional brick-and-mortar location, setting up shop online will give you access to a larger customer pool, provide a cost-effective avenue for information sharing, and dramatically open up your opportunities for marketing. More and more entrepreneurs are skipping brick and mortar altogether and are exclusively doing business online. For small business owners who are used to working behind a storefront or in an office, making the switch or expanding into the online arena can be challenging, confusing, and overwhelming. The benefits of doing Read More

What Does a Copywriter Do?

A copywriter is a professional who creates written marketing materials, which can include text for advertisements, websites, brochures, social media, e-mail marketing campaigns, and more. Copywriting has a distinct objective: get the audience to take action. Usually the goal is to put the reader on a path to becoming a paying client or customer. Copywriting is a specialized field of commercial writing. Copywriters might work for large corporations that have their own marketing departments. They also work for marketing firms. And many copywriters are independent consultants, sometimes referred to as freelancers. These are the copywriters most often hired by small Read More

How to Start a Professional Blog

When blogging first hit the Internet, many thought it would be a fad. Bloggers were often ridiculed, but they got the last laugh. Years later, blogging has proven that it has staying power, and few have benefitted from blogs more than small businesses and independent professionals. A professional blog offers several benefits: first and foremost, it’s a way to consistently produce content that builds connections with clients and customers while simultaneously drawing search-engine traffic (search engines give preference to websites that are regularly updated). It also gives you a space where you can share details about your expertise or your Read More

Service Spotlight: Website Design

Website design is a critical component of any business’s marketing strategy. The layout, colors, and language on your website are reflections of your business brand; your website’s design should align with the image you want your business to project. A website’s content is just as important as its design. People visit a website with expectations, and you want your website to meet those expectations by providing the information that visitors are looking for. And content should always compel visitors to answer your call to action, which could be anything from making an online purchase to signing up for a newsletter. Read More

The Benefits of a WordPress Website for a Small Business

These days, almost all websites are built on content management systems, which is a fancy term for software that makes your website work. Foremost among these systems is WordPress. According to Wikipedia, WordPress is “used by more than 60 million websites, including 30.6% of the top 10 million websites as of April 2018. WordPress is the most popular website management system in use.” And for good reason. Although it was originally created as a blogging platform, WordPress has evolved into a robust system for designing, building, and managing a website. It’s just as likely to be the system behind a bustling online store Read More

How to Determine Whether Your Website is Effective from the Front End

Today we’ll examine how to test and assess your website performance from the front end. Code, text, images, and other media comprise a website. Visitors view the website through a browser, and the code tells the browser how to display the site’s content. The code says, “Put the logo up at the top. Below that, place a navigation menu. Over on the side, let’s display some links. And right in the middle, let’s put a big block of text.” The back end of your website is all that raw stuff from which your site is made — the stuff that Read More

Website Basics: What is a Domain Name and Registration?

Before you think about your website design or any other online marketing strategies and possibly before you even decide on a business name, you’ll have to find an available domain name and hosting provider so your site will have a place to live. But what is a domain name? What’s a hosting provider? How do you get these things, and do you really need them? In today’s market, the Internet is a force to be reckoned with. That’s why every business needs a website. It’s also why every business owner needs to understand what a website is, what it needs Read More

Nine Things You Should Know About Web Design and Development

Web design and development is a balancing act. We want a compelling design filled with meaningful content, but we must work within the limitations of technology. We designers work with a bunch of tools and code, some of which come with limitations. Some design tasks are fast and easy; others can take hours to implement. As a business owner, you might find yourself making some hard choices about how to spend your resources when it comes to designing, building, and maintaining your website. Do you want a flashy slideshow that features your services, or do you want a secure store Read More