Web Content Development Step Three: Build

Creating web content for online display and distribution is essential in today’s marketplace. More and more consumers are using the web to find and patronize businesses, and if your content is stale (or nonexistent), your business could be in big trouble. Today’s post is part of a series on web content development. We’re looking at five basic steps in the process of developing web content for small business owners, independent professionals, and entrepreneurs. We’ve already explored brainstorming and planning your web content. Today, we’re digging into the building phase. If you’ve done your due diligence and completed the brainstorming and Read More

Service Spotlight: Coaching

When you want to learn a new skill, nothing beats working one-one-one with a coach. A coach works directly with you, tailoring the lessons to your goals and skill level and giving you their full attention. You learn more, you learn faster, and you have access to a pro who can answer your questions and guide you through the learning process. Here at Scribizzy, we offer a range of coaching services for small business owners and independent professionals. Our Coaching Services It’s not unusual for our clients to want to make their own website updates, write their own blog posts, Read More

Website Basics: Terminology for a Website’s Layout

A website has many parts, and it’s useful for website owners to learn the terminology for these parts in order to communicate clearly with service providers, such as web designers, online marketing professionals, or website administrators. Consider the following scenario: A consultant is getting a new website designed and sends an e-mail to the web designer, requesting that an “icon on the home page” be modified. The designer sends the revision, but the wrong image has been changed. The consultant wanted the logo changed, not an icon. An astute web designer might have asked for some clarity about which image Read More

How to Grow Your Mailing List

A mailing list is one of the most effecting marketing tools that a small business or independent professional can develop. You can use your mailing list to build relationships with new customers or strengthen existing customer loyalty by sharing exclusive offers, inside scoops, and special discounts. But a mailing list is useless if it’s not well populated, and getting people to sign up isn’t always easy, especially when you’re starting out. Here are some tips that will help you grow your small business’s mailing list: Make sure it’s easy for people to join your mailing list. Place subscription forms in Read More

9 Things to Avoid in Your Small Business Website Design

When you’re shopping around for a small business website design, do you know what to look for and what to avoid? Do you know which design elements will make your site more appealing and which elements will turn visitors away? If you’ve spent much time surfing the web, you’ve probably noticed that some websites’ design elements are distracting, annoying, or just plain ugly. We’ve all bumped into a few websites that make us want to scream. Luckily, escape is just a click away. But if you’re a small business owner, you definitely don’t want visitors clicking away from your website, Read More

How to Build a Blog with Purpose

Does your website have a clearly defined purpose? And if so, does your blog support that purpose unequivocally? Most websites exist to serve as online headquarters and marketing outposts for the businesses they represent. Everything about a website, from its design to its blog, should be structured to fulfill the business’s primary objective, which is usually to generate profit. A blog is one component of a website, yet it is an area that often drifts from a website’s core purpose. I’ve seen business bloggers posting personal stories and photos, engaging in political or religious diatribes, and sharing other content that Read More

Service Spotlight: Online Marketing

Once you build your website, you need to figure out how to get people to visit it. You can put your website address on business cards, in your company’s signage, and on your letterhead. But one of the best ways to draw traffic to your site is through online marketing. Scribizzy helps small business owners and independent professionals with every aspect of online marketing. We can assess your business model and make recommendations for which marketing strategies are right for you. We can plan your marketing campaigns, develop marketing materials, and execute your marketing efforts, or we can oversee this Read More

Before You Hire a Website Copywriter…

Hiring a website copywriter.Hiring a website copywriter.Small business owners understand that in today’s market, a website is essential. Your business website is your online headquarters, a place where you can promote your wares, connect with customers, and provide information and special offers that enhance your brand. Most small business owners also understand that in consumers’ minds, the text on a website speaks to its quality and professionalism. Content that is peppered with typos or bad grammar looks sloppy. Language that is convoluted and fraught with industry jargon is confusing. Bad copy drives customers away. That’s why hiring a professional website Read More

The Purpose of Online Marketing Strategies

What’s the difference between traditional and online marketing strategies? Simple. Online marketing strategies are executed entirely on the web. Of course, that’s assuming it’s happening at all. Plenty of business owners and website managers are wandering around, handing out blank business cards. They are failing miserably at marketing their products and services online, even if they’ve established some kind of online presence.

How to Assess Your Website’s Performance: The Basics

There was a time when a website’s performance was summed up by how many hits it had received in a given time period (a day, a week, or a month). It’s still an important statistic but long gone are the days when the number of hits is the only piece of data we consider in assessing a website’s performance. The number of visits is just one of the basic stats we examine for any website, but there other stats we can examine to better understand how our websites are performing. And once we understand how sites are performing, we can Read More