Many of my clients do business offline. And by offline, I mean they do all their business in the three-dimensional world that exists beyond computers and the Internet. Some of them are new business owners who are just starting out and want to make sure they establish an effective online presence. Others have been in business for years and are finally ready to harness the Internet to expand their customer reach and product or service offerings. Many want nothing more than to update their website with current information, a fresh design, and compelling copy. A few would prefer to keep Read More
Text is everywhere. It’s in books and magazines, on packages and labels, in your mailbox, and on the web. And somebody has to write all that text. In the marketing industry, the word copy refers to written content that is designed to compel people to take some kind of action: order a product, buy a service, or become a member. You’ll find this copy in brochures, e-mail marketing campaigns, websites and blogs, press releases, even social media. So, why should copywriting matter to small business owners?
When blogs first emerged on the Internet, most of them were personal. Bloggers shared their innermost thoughts and personal experiences; many of the blogs were anonymous. Over time, as the Internet grew in popularity, professionals started blogging, and eventually businesses jumped on the blog bandwagon, harnessing the power of technology to get their products and services in front of more people than ever before. Business blogging has now become a standard practice, and for good reason.
Regular, ongoing maintenance is essential to the health and success of any business website. Web software needs to be updated to ensure functionality and to prevent security breaches. Regular backups are essential to prevent total loss of your website in case something goes wrong. And in order to ensure that a website is contributing to the success of the business it represents, regular performance reporting is critical. Beyond that, a successful website is regularly updated with new content, and ongoing marketing strategies are employed to draw traffic to your website, bringing new customers to your business and retaining the customers Read More
Did you know you can purchase a mailing list? You can buy postal mailing lists or lists of e-mail addresses. You can even buy targeted lists and go after specific demographics. And then you can send your marketing messages to anyone on the lists you have purchased. If you’ve ever wondered why you receive e-mails from companies you’ve never heard of — for products and services you have no interest in — now you know how it happened. Someone got your address, put it on a list, and sold it off. These types of e-mails are called spam or junk Read More
Creating web content for online display and distribution is essential in today’s marketplace. More and more consumers are using the web to find and patronize businesses, and if your content is stale (or nonexistent), your business could be in big trouble. Today’s post is part of a series on web content development. We’re looking at five basic steps in the process of developing web content for small business owners, independent professionals, and entrepreneurs. We’ve already explored brainstorming and planning your web content. Today, we’re digging into the building phase. If you’ve done your due diligence and completed the brainstorming and Read More
When you want to learn a new skill, nothing beats working one-one-one with a coach. A coach works directly with you, tailoring the lessons to your goals and skill level and giving you their full attention. You learn more, you learn faster, and you have access to a pro who can answer your questions and guide you through the learning process. Here at Scribizzy, we offer a range of coaching services for small business owners and independent professionals. Our Coaching Services It’s not unusual for our clients to want to make their own website updates, write their own blog posts, Read More
A website has many parts, and it’s useful for website owners to learn the terminology for these parts in order to communicate clearly with service providers, such as web designers, online marketing professionals, or website administrators. Consider the following scenario: A consultant is getting a new website designed and sends an e-mail to the web designer, requesting that an “icon on the home page” be modified. The designer sends the revision, but the wrong image has been changed. The consultant wanted the logo changed, not an icon. An astute web designer might have asked for some clarity about which image Read More
A mailing list is one of the most effecting marketing tools that a small business or independent professional can develop. You can use your mailing list to build relationships with new customers or strengthen existing customer loyalty by sharing exclusive offers, inside scoops, and special discounts. But a mailing list is useless if it’s not well populated, and getting people to sign up isn’t always easy, especially when you’re starting out. Here are some tips that will help you grow your small business’s mailing list: Make sure it’s easy for people to join your mailing list. Place subscription forms in Read More
When you’re shopping around for a small business website design, do you know what to look for and what to avoid? Do you know which design elements will make your site more appealing and which elements will turn visitors away? If you’ve spent much time surfing the web, you’ve probably noticed that some websites’ design elements are distracting, annoying, or just plain ugly. We’ve all bumped into a few websites that make us want to scream. Luckily, escape is just a click away. But if you’re a small business owner, you definitely don’t want visitors clicking away from your website, Read More