Should You Get a WordPress Premium Theme for Your Small Business?

Web design and development is always changing — and not just the look and feel of what’s current in website design and layout. The code evolves, the technology advances, and even the tools and systems we use for building and managing websites change. WordPress has been the most effective, and the most popular, website management system for many years. One of the perks of using WordPress is that there are tons of add-ons, from the themes that render a website’s design to the plugins that enhance its functionality and performance. In the beginning, there were free themes and custom themes. Read More

Why Generic Website Copywriting is Bad for Business

A few months ago I launched a quest to find a new dentist, and it was not an easy task. My last dentist, while trying to poke around inside my mouth, informed his assistant that I was a hypersensitive patient (and sent her off to fetch the nitrous oxide). I’m sure that had something to do with the fact that I was maniacally clutching the armrest while burrowing my head into the dental chair. Oh yeah, and my mouth kept closing all by itself every time he lunged at me with a sharp instrument. A few dental procedures gone wrong Read More

How to Succeed Online with a Business Blog

Every day, more and more business owners are finding out that business blogging can do wonders for their websites and their businesses. But that success requires more than launching a blog and publishing posts. A successful business blog is strategically planned and executed in a meaningful way. Before launching a business blog, it’s helpful to understand the benefits that your company can reap through business blogging. Then you’ll be able to develop a plan specific to your business needs. Here’s a look at how business blogging can increase traffic to your website and grow your business.

Service Spotlight: Copywriting

If you’re reading our blog, you may not know that Scribizzy provides a wide range of online marketing services for small businesses and independent professionals. One of our most popular services is copywriting. In fact, copywriting was originally the only service we offered. It’s no longer our core service (that would be website management), but it’s still one of our best sellers. From writing copy for a website’s home page to editing our clients’ blog posts, our copywriting and editorial services have helped small businesses increase website traffic, reach new customers, and increase revenue. Lots of small business owners skimp Read More

Are You Being Misled by Your Website Performance Reports?

Most small business owners invest a considerable amount of money in their websites. They pay for domain registration and hosting. They hire a website designer and a copywriter. They may even have a website manager on payroll. Some go even further, hiring graphic artists, social media consultants, and SEO specialists. And after all that, a shocking number of small business owners don’t bother to check their website performance reports to make sure their investment is paying off. I’ve worked with clients who have installed a tracking system on their websites but never checked the reports; I’ve even had a few Read More

What Does a Website Manager Do?

Back in the 90s, forward-thinking businesses realized that the Internet provided a viable and profitable marketing opportunity. Those businesses bought domain names and hired designers. When their websites were done, their web projects were over and they went about their business. But things have changed. In today’s business world, a website is one of your most important marketing assets, a platform you can use to promote your business and its offerings. The content on your site and your peripheral online marketing campaigns can strategically draw targeted traffic to your website, making a significant and measurable contribution to the success and Read More

How to Plan Your Small Business Website Design: Tips for Non-Designers

In any small business website design project, the planning phase is the most critical. If you’re working with a website designer, it’s essential that you communicate your vision clearly so the designer can make your vision a reality. And the designer must communicate her vision too, providing clear examples, ideas, and images that will help you understand what the site will look like once it’s completed. There are three basic components to any design: the design itself (look and feel of the site), content (text and images that will appear on the site), and functionality (how it works). As you Read More

Web Content Development Step One: Brainstorming

Have you ever heard of the five Ps? Proper planning prevents poor performance. This saying is simple and easy to remember, and it conveys an important message: the best results come from a well-laid plan. That’s what smart web content development is all about — proper planning. If done right, a good content development plan will ensure a stellar performance, one in which your website plays the starring role. This all starts with a blueprint, a map you follow to take your website from concept to completion.

Social Media Marketing: Does Your Small Business Need a Facebook Page?

These days, small business owners are flocking to social media networks to promote their businesses. Social media marketing provides ample opportunities for businesses to strengthen customer loyalty, generate buzz, and attract new customers. Social media is not difficult for anyone with basic computer and Internet skills. However, there is a learning curve for each network. Twitter and Facebook don’t function the same way or share the same purpose. LinkedIn is targeted to a different audience than Pinterest. In order to truly benefit from social media marketing, it’s crucial to examine each social media network and decide whether it’s a good Read More

How to Conduct Comprehensive SEO Research

Research is one of the most important steps in optimizing a website to increase search-engine traffic, and it’s one of the steps that laypersons often skip or complete inadequately. Before starting on research, you need to know what information you’re looking for. But research also requires some critical thinking. Once you get the information, what are you going to do with it? How will it impact your SEO project? For example, let’s say you’re a personal trainer. You want people to be able to find you online, so you figure you’ll optimize for the keyword “personal trainer.” You create content, Read More