My first introduction to search engine optimization (SEO) happened several years ago when I first started learning about website management and blogging. I already knew how to create a website and write the content, but getting traffic was a completely different ballgame. Search engine optimization was a distant promise that if you build a website, and then optimize it for search engines, visitors would come. But it seemed highly complicated. There were long lists of things you should and shouldn’t do to attract search engine traffic. I studied it from a distance for a long time. And then I became Read More
Mailing lists were around long before e-mail and the Internet. Businesses have been using snail mail to entice customers for decades. The concept is simple: collect people’s addresses and then mail them promotions and special offers. You may have received some coupons from your favorite pizza joint. They got your address the last time you ordered pizza for delivery. They want to keep you as a customer, so now they’re using the valuable information they’ve obtained — your address — to make sure you don’t forget about them. E-mail technology caused mailing lists to explode. Gone were the high costs Read More
In the Information Age, terms like internet marketing, online marketing, and e-marketing get thrown around a lot. But what do they mean? Business owners know that marketing is essential. You can’t get customers unless they know your business exists. You have to tell them about your products and services. That’s what marketing is all about. You can hire someone to stand on a street corner holding a sign depicting your logo. That’s marketing. Distribute coupons so customers can receive discounts. That’s marketing too. So is taking out a newspaper or magazine ad. Even handing out your business card counts as Read More
Many of my clients do business offline. And by offline, I mean they do all their business in the three-dimensional world that exists beyond computers and the Internet. Some of them are new business owners who are just starting out and want to make sure they establish an effective online presence. Others have been in business for years and are finally ready to harness the Internet to expand their customer reach and product or service offerings. Many want nothing more than to update their website with current information, a fresh design, and compelling copy. A few would prefer to keep Read More
Text is everywhere. It’s in books and magazines, on packages and labels, in your mailbox, and on the web. And somebody has to write all that text. In the marketing industry, the word copy refers to written content that is designed to compel people to take some kind of action: order a product, buy a service, or become a member. You’ll find this copy in brochures, e-mail marketing campaigns, websites and blogs, press releases, even social media. So, why should copywriting matter to small business owners?
When blogs first emerged on the Internet, most of them were personal. Bloggers shared their innermost thoughts and personal experiences; many of the blogs were anonymous. Over time, as the Internet grew in popularity, professionals started blogging, and eventually businesses jumped on the blog bandwagon, harnessing the power of technology to get their products and services in front of more people than ever before. Business blogging has now become a standard practice, and for good reason.
Regular, ongoing maintenance is essential to the health and success of any business website. Web software needs to be updated to ensure functionality and to prevent security breaches. Regular backups are essential to prevent total loss of your website in case something goes wrong. And in order to ensure that a website is contributing to the success of the business it represents, regular performance reporting is critical. Beyond that, a successful website is regularly updated with new content, and ongoing marketing strategies are employed to draw traffic to your website, bringing new customers to your business and retaining the customers Read More
Did you know you can purchase a mailing list? You can buy postal mailing lists or lists of e-mail addresses. You can even buy targeted lists and go after specific demographics. And then you can send your marketing messages to anyone on the lists you have purchased. If you’ve ever wondered why you receive e-mails from companies you’ve never heard of — for products and services you have no interest in — now you know how it happened. Someone got your address, put it on a list, and sold it off. These types of e-mails are called spam or junk Read More
Creating web content for online display and distribution is essential in today’s marketplace. More and more consumers are using the web to find and patronize businesses, and if your content is stale (or nonexistent), your business could be in big trouble. Today’s post is part of a series on web content development. We’re looking at five basic steps in the process of developing web content for small business owners, independent professionals, and entrepreneurs. We’ve already explored brainstorming and planning your web content. Today, we’re digging into the building phase. If you’ve done your due diligence and completed the brainstorming and Read More
When you want to learn a new skill, nothing beats working one-one-one with a coach. A coach works directly with you, tailoring the lessons to your goals and skill level and giving you their full attention. You learn more, you learn faster, and you have access to a pro who can answer your questions and guide you through the learning process. Here at Scribizzy, we offer a range of coaching services for small business owners and independent professionals. Our Coaching Services It’s not unusual for our clients to want to make their own website updates, write their own blog posts, Read More