Web Content Development Step Two: Planning

We’ve already talked about how to lay the groundwork for your web content development by brainstorming. You jotted down your ideas, conducted research, and expanded on those ideas. You looked at the competition and learned what your industry is doing in the online marketplace. You took notes and made lists. You asked questions and came up with answers. You went in empty handed and came out with a better understanding of what your online presence should look like. Now that you’re done brainstorming, you should have plenty of ideas for your web content development plan. Maybe you’ve got it scrawled Read More

Quick Tips for Better Social Media Marketing

Once you get a social media profile set up and a campaign underway, there are lots of things you can do in just a few minutes each day to boost your presence and performance. For small businesses, social media campaigns usually involve batch-creating content that will be shared on social media over time. This includes graphics, links (often to your business’s website), and text. For example, you might create a campaign in which you share one tip with your customers each week. If you’re an electrician, you might share tips about the best lightbulbs; if you’re a hairdresser, you might Read More

How to Choose Keywords for Your Website

The English language is incredible. There are hundreds of different word combinations that can be used to communicate a single idea. And every combination is a possible SEO keyword phrase for some website. Maybe yours. So how do you decide which words and phrases to use when you’re optimizing your website to increase search engine traffic? Do you choose keywords with the highest search volume? The ones that you’re already using on your site or that are already drawing traffic? Do you pick keywords with the least competition? All of these questions must be addressed through the course of developing Read More

How to Grow Your E-Mail List

A mailing list is one of the most effecting marketing tools that a small business or independent professional can develop. You can use your mailing list to build relationships with new customers or strengthen existing customer loyalty by sharing exclusive offers, inside scoops, and special discounts. But a mailing list is useless if it’s not well populated, and getting people to sign up isn’t always easy, especially when you’re starting out. Here are some tips for small businesses that will help you grow your e-mail list:

How to Attract New Customers Online

All businesses want to attract new customers while keeping their existing customers interested in their products and services. But drawing new customers is hard, especially when you’re a small business on a tight budget. Fortunately, the Internet has leveled the playing field, allowing small businesses to compete in the marketplace using strategic and cost-effective online marketing strategies. There are two important aspects of attracting new customers: first, you need to get your business in front of people, but you also need to appeal to them with a message that resonates.

Doing Business Online with Transparency

One of the benefits of doing business online is that you have a platform from which you can communicate openly with the world at large.¬†You can engage customers, relay information about your industry, and broadcast details about your business. You can also practice transparency. Merriam-Webster defines transparent as follows: a: free from pretense or deceit; frank b: easily detected or seen through : obvious c: readily understood d: characterized by visibility or accessibility of information especially concerning business practices. Let’s examine these definitions and see how they can be applied to doing business online.

Why Generic Website Copy is Bad for Business

A few months ago I launched a quest to find a new dentist, and it was not an easy task. My last dentist, while trying to poke around inside my mouth, informed his assistant that I was a hypersensitive patient (and sent her off to fetch the nitrous oxide). I’m sure that had something to do with the fact that I was maniacally clutching the armrest while burrowing my head into the dental chair. Oh yeah, and my mouth kept closing all by itself every time he lunged at me with a sharp instrument. A few dental procedures gone wrong Read More

How to Succeed Online with a Business Blog

Every day, more and more business owners are finding out that a business blog can do wonders for their websites and their businesses. But that success requires more than launching a blog and publishing posts. A successful business blog is strategically planned and executed in a meaningful way. Before launching a business blog, it’s helpful to understand the benefits that your company can reap through blogging. Then you’ll be able to develop a plan specific to your business needs. Here’s a look at how business blogging can increase traffic to your website and grow your business.

Service Spotlight: Copywriting

If you’re reading our blog, you may not know that Scribizzy provides a wide range of online marketing services for small businesses and independent professionals. One of our most popular services is copywriting. In fact, copywriting was originally the only service we offered. It’s no longer our core service (that would be website management), but it’s still one of our best sellers. From writing copy for a website’s home page to editing our clients’ blog posts, our copywriting and editorial services have helped small businesses increase website traffic, reach new customers, and boost revenue. Lots of small business owners skimp Read More

Should You Get a WordPress Premium Theme for Your Small Business?

Web design and development is always changing — and not just the look and feel of what’s current in website design and layout. The code evolves, the technology advances, and even the tools and systems we use for building and managing websites change. WordPress has been the most effective, and the most popular, website management system for many years. One of the perks of using WordPress is that there are tons of add-ons, from the themes that render a website’s design to the plugins that enhance its functionality and performance. In the beginning, there were free themes and custom themes. Read More