E-mail marketing is an effective way to stay in touch with customers. There are countless ways to use e-mail marketing; today we’ll focus on RSS campaigns, which are automated to send fresh content from your website to your mailing list. Many small business owners struggle to keep their mailing lists engaged between product launches and special offers. An RSS e-mail campaign is an excellent way to add content to your website on a regular basis and keep your mailing list active by sending that content to your subscribers. What is RSS? RSS stands for Really Simple Syndication, more commonly referred to Read More
Hiring a website copywriter.Hiring a website copywriter.Small business owners understand that in today’s market, a website is essential. Your business website is your online headquarters, a place where you can promote your wares, connect with customers, and provide information and special offers that enhance your brand. Most small business owners also understand that in consumers’ minds, the text on a website speaks to its quality and professionalism. Content that is peppered with typos or bad grammar looks sloppy. Language that is convoluted and fraught with industry jargon is confusing. Bad copy drives customers away. That’s why hiring a professional website Read More
Regular, ongoing website maintenance is essential to the health and success of any business website. Web software needs to be updated to ensure functionality and to prevent security breaches. Regular backups are essential to prevent total loss of your website in case something goes wrong. And in order to ensure that a website is contributing to the success of the business it represents, regular performance reporting is critical. Beyond that, a successful website is regularly updated with new content, and ongoing marketing strategies are employed to draw traffic to your website, bringing new customers to your business and retaining the Read More
What’s the difference between traditional and online marketing strategies? Simple. Online marketing strategies are executed entirely on the web. Of course, that’s assuming it’s happening at all. Plenty of business owners and website managers are wandering around, handing out blank business cards. They are failing miserably at marketing their products and services online, even if they’ve established some kind of online presence.
There was a time when a website’s performance was summed up by how many hits it had received in a given time period (a day, a week, or a month). It’s still an important statistic but long gone are the days when the number of hits is the only piece of data we consider in assessing a website’s performance. The number of visits is just one of the basic stats we examine for any website, but there other stats we can examine to better understand how our websites are performing. And once we understand how sites are performing, we can Read More
Creating web content for online display and distribution is essential in today’s marketplace. More and more consumers are using the web to find and patronize businesses, and if your content is stale (or nonexistent), your business could be in big trouble. Today’s post is part of a series on web content development. We’re looking at five basic steps in the process of developing web content for small business owners, independent professionals, and entrepreneurs. We’ve already explored brainstorming and planning your web content. Today, we’re digging into the building phase. If you’ve done your due diligence and completed the brainstorming and Read More
Does your website have a clearly defined purpose? And if so, does your blog support that purpose unequivocally? Most websites exist to serve as online headquarters and marketing outposts for the businesses they represent. Everything about a website, from its design to its blog, should be structured to fulfill the business’s primary objective, which is usually to generate profit. A blog is one component of a website, yet it is an area that often drifts from a website’s core purpose. I’ve seen business bloggers posting personal stories and photos, engaging in political or religious diatribes, and sharing other content that Read More
When you’re shopping around for a small business website design, do you know what to look for and what to avoid? Do you know which design elements will make your site more appealing and which elements will turn visitors away? If you’ve spent much time surfing the web, you’ve probably noticed that some websites’ design elements are distracting, annoying, or just plain ugly. We’ve all bumped into a few websites that make us want to scream. Luckily, escape is just a click away. But if you’re a small business owner, you definitely don’t want visitors clicking away from your website, Read More
WordPress is quite possibly the best thing that has happened to websites since the Internet itself. If you ask someone what WordPress is, there’s a good chance they’ll tell you it’s a blog platform, but it’s so much more than that. Since it first hit the web in 2003 as a blog application, WordPress has evolved into a fully functioning content management system. It stores your content, keeps it organized, and makes your website easy to manage and navigate. Best of all, it’s free.