Scribizzy’s Web Content Services: Building, Branding, and Promoting Your Site
January 13, 2009 by Melissa Donovan · Leave a Comment
Scribizzy’s web content services are designed to help small businesses establish an effective online presence and succeed on the web.
Think of your website as a house, your very own home on the internet. First, you build your house, and then you have to fill it with furniture, appliances, decorations, and people.
From your website design to the text on your home page to your press releases, blog posts, and email marketing campaigns, Scribizzy provides clear, compelling website designs and written content that sells your products or services in the online arena. We can also help your website draw more traffic through search engines, and we can help you track and analyze your website’s performance.
Web Content Services
Online marketing always starts with a plan. Of course, you’ll have a website (maybe you already do). What will your site look like? What will it say? How will you get people to visit your website? And how will you assess whether your site is contributing to the overall success of your business?
Content Development
If you start with a cohesive and comprehensive web content development plan, all of your online marketing efforts will flow smoothly from the source. Content development begins with the basics — the core pages on your website. You might start with three to five pages of written content and expand that to twenty pages over the course of a year. The following year, you might add a blog. Your plan may include marketing collateral for online distribution (email campaigns), social media marketing, and search engine optimization. How will you grow your online presence over time?
Need help planning or growing your web content? Visit our Content Development Services page to learn more.
Website Design
Once you have established a plan for your website’s content, you can dive into the design. The design process is usually centered around your logo and branding. Do you want a simple site with a minimalist design or do you want something complex and packed with text and images? A good website design thoughtfully presents your products or services in an environment that’s visually compelling and that is geared toward your target customers.
Want a great small business website? Visit our Website Design page to learn how we can help you.
Website Copywriting
The written content on your website is the single most important component of your online marketing efforts. The text on your site sets a tone, establishes your brand, and informs visitors. Website copywriting must clearly describe your products or services in terms that your customers can understand. The copy has to explain how your offerings improve people’s lives and compel visitors to become paying customers. Plus, it has to look good.
Hire a professional website copywriter. Visit our Website Copywriting page to learn more.
Online Marketing
There are countless online marketing solutions that will help you promote your site and every single one requires written copy — even videos start with a script. Press releases must be grammatically correct and properly formatted. Emails should use friendly, accessible language. Even the text on your social media profiles could entice a casual web surfer, and within minutes, that surfer could become your next customer.
Make sure your online marketing materials are well written. Visit our Online Marketing Copywriting page to learn how Scribizzy can help you maximize your marketing efforts.
Search Engine Optimization (SEO)
Search engine optimization (SEO) services aren’t for every website. Your online marketing plan may focus on gaining traffic through other means — print or online advertising, television or radio commercials, or an email marketing campaign. But SEO is a beneficial strategy for increasing the number of targeted visitors to your site from search engines and will help your business get found by people who are already looking for the products and services you offer.
Want to optimize your website? Visit our Search Engine Optimization (SEO) Services page to find out how we can help your small business get found on the web.
Blog Services
Business blogging has become one of the most beneficial online marketing strategies. You can use a blog to publish articles and build up your reputation as an expert in your field. Connect with customers and promote special offers or discounts. Network with other professionals in your industry. Your blog can also provide endless opportunities for search engine optimization (SEO). We perform blog setup and customization, write blog posts, and offer blog management and administration services. Scribizzy has the knowledge and experience to create and grow your blog. Want to become a blogger? Work with a blog coach and learn business blogging from a pro. All of our blog services can be tailored for your business and website.
Visit our Blog Services page to learn more.
Website Performance Reports and Tracking
Once you’ve invested in a website, you need to make sure you’re getting a decent return on your investment. How many visitors are coming to your site? Are they sticking around or clicking away? Where are they coming from? Our website performance reports track and analyze your statistics and include a detailed, written analysis to help you understand and improve your website performance. We even offer a comprehensive website review that includes ideas and recommendations for improving your site’s design and content.
Make sure your website is working for you. Learn more by visiting our Website Performance Reports page.
Tell the World About Your Website — Marketing Copywriting Services
December 27, 2008 by Melissa Donovan · 1 Comment
If you build it, they will come — but only if you tell them about it. Scribizzy’s marketing copywriting services include press releases, email campaigns, and newsletters that promote and sell your goods and services.
Let the world know about your company, your website, and your offerings with a well written press release. Launch an email campaign that draws traffic to your site and brings new customers to your business. Or, publish a newsletter to keep your customers coming back again and again.
Whether you’re launching a new website, releasing a hot-off-the-press product, or simply trying to establish greater awareness about your company, marketing copywriting designed for an online audience is an effective and efficient way to raise awareness about your business.
Scribizzy’s online marketing and website copywriting services include marketing materials that sell and compel. From a press release to a video script, we have the expertise to deliver written marketing collateral for online distribution.
Visit our Marketing Copywriting page to learn more or get a quote online.
Track and Improve Your Website Performance
December 3, 2008 by Melissa Donovan · 5 Comments
For a website to succeed, it has to attract visitors and convert them into customers. Your traffic statistics can provide helpful insight about your website’s visitors. How many people visit your site? Do they stick around or click away, right away? Is your website design inviting? Is the content sticky?
A traffic report and analysis uses measurable results to analyze your website’s performance. Traffic statistics are a valuable resource for determining a website’s overall performance and for making decisions about how to update and maintain the site. But those same statistics are meaningless unless they are correctly interpreted.
Once you understand how your site is performing, the next step is to understand why. Can traffic be increased? Is there a way to get visitors to stay on the site for longer periods? A website review examines your site’s design and content and provides suggestions and recommendations for improvements and expansion, plus tips to grow traffic and ultimately gain more customers.
Scribizzy offers a number of services in tracking, analyzing, and reviewing your website’s performance. We can interpret your traffic statistics, offer expert advice for how to use your statistics to improve your website’s performance, and can offer a comprehensive review of your site’s content and design.
Interested in improving your website’s performance? Visit our Reviews and Reports page to learn more.
Social Media Connection
Scribizzy on Facebook
