When blogs first emerged on the Internet, most of them were personal. Bloggers shared their innermost thoughts and personal experiences; many of the blogs were anonymous. Over time, as the Internet grew in popularity, professionals started blogging, and eventually businesses jumped on the blog bandwagon, harnessing the power of technology to get their products and services in front of more people than ever before. Business blogging has now become a standard practice, and for good reason.
Does your website have a clearly defined purpose? And if so, does your blog support that purpose unequivocally? Most websites exist to serve as online headquarters and marketing outposts for the businesses they represent. Everything about a website, from its design to its blog, should be structured to fulfill the business’s primary objective, which is usually to generate profit. A blog is one component of a website, yet it is an area that often drifts from a website’s core purpose. I’ve seen business bloggers posting personal stories and photos, engaging in political or religious diatribes, and sharing other content that Read More
When you’re business blogging, you need all the skills that every other blogger uses to establish a successful blog, plus you need a strategy to promote your business. It’s easy to get caught up in blogging and forget about the business goals of your blog. Many blogs go off on tangents. Bloggers spend too much time on blogging tools and checking traffic statistics. They over-promote on social media. The business side of things can get lost in the fray. Conversely, if you get too caught up in the business end of things, you might find yourself skimping on some very Read More
Have you ever thought about adding a blog to your business website? The benefits of business blogging are many, but there are obstacles that you must overcome, problems you must solve, and challenges you must face before you can launch a business blog and expect it to be successful. For starters, you need to have a solid content development plan. What topics will your blog cover? Just news and announcements about your business or industry? What else could you possibly write about on a business blog?
Business blogging isn’t a fast or easy road to success. You have to master the writing, grasp the technology, and command your audience. Upload images and download plugins. Moderate comments and manage posts. It’s a ten-person job, there’s only two hands on the helm, and chances are they both belong to you. If you’re lucky, you’ve got a partner or an assistant and you can spread the workload around a little. If you have a big budget, you can hire it out. Otherwise, it’s all yours. So you grease up and get down to business churning out blog posts and Read More
Every day, more and more business owners are finding out that business blogging can do wonders for their websites and their businesses. But that success requires more than launching a blog and publishing posts. A successful business blog is strategically planned and executed in a meaningful way. Before launching a business blog, it’s helpful to understand the benefits that your company can reap through business blogging. Then you’ll be able to develop a plan specific to your business needs. Here’s a look at how business blogging can increase traffic to your website and grow your business.