Web Content Development: Nurturing and Growing Your Online Presence
January 27, 2009 by Melissa Donovan · 3 Comments
One of the smartest ways to expand your website and strengthen your online presence is with a comprehensive web content development plan.
In just a few months, the content on your site gets stale. Returning customers see the same thing over and over again. New customers sense that the content is outdated. Your website becomes forgettable.
Regular website updates have numerous benefits. Most importantly, fresh content keeps visitors interested in what you have to offer. It also pleases search engines, increases your opportunities for SEO, and provides increased space for telling people about your business.
And it’s not just about your website. Your entire online presence hinges on staying up to date. From social media to newsletters, articles, and press releases, current content will help you attract and retain customers.
Scribizzy can help you put together a smart and effective content development plan so you can consistently grow and improve your online presence. Whether you want to update weekly, monthly, or yearly, we’re ready to put together a flexible, strategic plan that suits your business and your budget.
Visit our Web Content Development page to learn more or get a quote online.
Tell the World About Your Website — Marketing Copywriting Services
January 27, 2009 by Melissa Donovan · 1 Comment
If you build it, they will come — but only if you tell them about it. Scribizzy’s marketing copywriting services include press releases, email campaigns, and newsletters that promote and sell your goods and services.
Let the world know about your company, your website, and your offerings with a well written press release. Launch an email campaign that draws traffic to your site and brings new customers to your business. Or, publish a newsletter to keep your customers coming back again and again.
Whether you’re launching a new website, releasing a hot-off-the-press product, or simply trying to establish greater awareness about your company, marketing copywriting designed for an online audience is an effective and efficient way to raise awareness about your business.
Scribizzy’s online marketing and website copywriting services include marketing materials that sell and compel. From a press release to a video script, we have the expertise to deliver written marketing collateral for online distribution.
Visit our Marketing Copywriting page to learn more or get a quote online.
Scribizzy’s Web Content Services: Building, Branding, and Promoting Your Site
January 13, 2009 by Melissa Donovan · Leave a Comment
Scribizzy’s web content services are designed to help you establish an effective online presence so your business can succeed on the web.
Think of your website as a house, your very own home on the internet. Your web designer will build your house, but you have to fill it with furniture, appliances, decorations, and people.
That’s where we come in.
From the text on your home page to your press releases, blog posts, and email marketing campaigns, Scribizzy provides clear, compelling written content that sells your products or services in the online arena. We can also help your website draw more traffic through search engines, and we can help you track and analyze your website’s performance.
Web Content Services
Online marketing always starts with a plan. Of course, you’ll have a website (maybe you already do). What will your site look like? What will it say? How will you get people to visit your website? And how will you assess whether your site is contributing to the overall success of your business?
Content Development
If you start with a cohesive and comprehensive web content development plan, all of your online marketing efforts will flow smoothly from the source. Content development begins with the basics — the core pages on your website. You might start with three to five pages of written content and expand that to twenty pages over the course of a year. The following year, you might add a blog. Your plan may include marketing collateral for online distribution (email campaigns), social media marketing, and search engine optimization. How will you grow your online presence over time?
Need help planning or growing your web content? Visit our Content Development Services page to learn more.
Website Copywriting
The written content on your website is the single most important component of your online marketing efforts. The text on your site sets a tone, establishes your brand, and informs visitors. Website copywriting must clearly describe your products or services in terms that your customers can understand. The copy has to explain how your offerings improve people’s lives and compel visitors to become paying customers. Plus, it has to look good.
Hire a professional website copywriter. Visit our Website Copywriting page to learn more.
Online Marketing
There are countless online marketing solutions that will help you promote your site and every single one requires written copy — even videos start with a script. Press releases must be grammatically correct and properly formatted. Emails should use friendly, accessible language. Even the text on your social media profiles could entice a casual web surfer, and within minutes, that surfer could become your next customer.
Make sure your online marketing materials are well written. Visit our Online Marketing Copywriting page to learn more.
Search Engine Optimization (SEO)
Search engine optimization (SEO) services aren’t for every website. Your online marketing plan may focus on gaining traffic through other means — print or online advertising, television or radio commercials, or an email marketing campaign. But SEO is a beneficial technique for increasing the number of targeted visitors to your site from search engines and will help your business get found by people who are already looking for the products and services you offer.
Want to optimize your website? Visit our Search Engine Optimization (SEO) Services page to learn more.
Blog Services
Blogging is quickly becoming one of the most beneficial online marketing solutions. You can use a blog to publish articles and build up your reputation as an expert in your field. Use a blog to connect with customers and promote special offers or discounts or network with other professionals in your industry. Your blog can also provide endless opportunities for search engine optimization (SEO). From installation and setup to customization, writing blog posts, and blog management and administration, Scribizzy has the knowledge and experience to create and grow your blog. Want to become a blogger? Work with a blog coach and learn business blogging from a pro. All of our blog services can be tailored for your business and website.
Visit our Blog Services page to learn more.
Website Performance Reports and Tracking
Once you’ve invested in a website, you need to make sure you’re getting a decent return on your investment. How many visitors are coming to your site? Are they sticking around or clicking away? Where are they coming from? Our website performance reports track and analyze your statistics and include a detailed, written analysis to help you understand and improve your website performance. We even offer a comprehensive website review that includes ideas and recommendations for improving your site’s design and content.
Make sure your website is working for you. Learn more by visiting our Website Performance Reports page.
Welcome to the Scribizzy Blog!
January 6, 2009 by Melissa Donovan · 4 Comments
It’s official. We’ve launched.
A Little History
My name is Melissa Donovan. Some of you may know me from my other blog, Writing Forward, which features creative writing tips and ideas. I have been writing all my life and earned a BA in English with a concentration in creative writing.
I’ve been writing for the web since the day I got an internet connection, over fifteen years ago. I’ve dabbled in website design and enjoy WordPress theme customization. I used to call myself an internet hobbyist. Now, I’m an internet professional.
In 2007, I launched my first business, offering a wide range of services as a freelance copywriter.
Website Copywriting
Website copywriting was in high demand. It’s a good thing, because I love writing for the web, and I’m pretty good at it too. There’s nothing like composing a home page that dazzles or a services page that converts website visitors to paying customers. And there’s nothing like clients telling me that their website traffic has increased and sales have grown since they posted the copy I wrote to their websites.
Specializing in Web Content Writing
Since I first launched my writing business, I knew that I wanted to specialize in something – but what? Editing? Proofreading? In time, it became clear that web content writing was becoming my specialty. My professional background is in writing and the Internet is one of my passions, so writing for the web is perfect for me, and for clients who want to hire a professional with the right combination of skills.
Web Content Services
In addition to website copywriting, I’ve expanded my services to include a number of online marketing solutions, including web content development, blog services, SEO services, and website performance reports to help my clients better understand how their websites are performing in the online market.
I’ve taken the most successful strategies from my own business and offered them as services for other small businesses and startups, particularly those that want to build a more effective online presence.
Visit the web content services page to learn more about how I can help your business succeed online.
Scribizzy’s Blog
As I was developing this site and the content for it, my ideas, knowledge, and experience were overflowing. Pages of notes, brainstorming sessions, and ideas started to pile up, much of it related to doing business online.
While effective web writing is essential to online success, it’s not everything. So, I decided to launch a blog in conjunction with my services as a way to share what I’ve learned as a web-based entrepreneur.
Get Tips for Doing Business Online
The focus of this blog will be to share tips, news, and information to help website and business owners establish a successful online presence. Here’s a sneak peek at some of the topics that we’ll be exploring:
- Doing Business Online
- Business Blogging
- Web Writing and Copywriting
- Online Marketing
- SEO
- Web Content Development
- Website Performance Analysis and Improvement
- Website Design
Take a Tour
Please take a tour around the site. You can learn more about my professional website copywriting services, find out who has hired me as a web writer, and even request a quote online using this quick and easy form.
Here’s to doing business online! Cheers!
Social Media Connection
Scribizzy on Facebook
